/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/10/07/desktop-leaderboard-1-2025-10-07-15-55-17.png)
/socialsamosa/media/media_files/2025/10/31/india-proposed-ai-labelling-regulations-2025-10-31-18-38-49.jpg)
Do we need to label it yet? What leaders think about the new AI mandate
Nov 03, 2025
10:34
IST
8 Min read
/socialsamosa/media/media_files/2025/11/03/doritos-ads-2025-11-03-11-16-20.png)
How Doritos’ ads helped the nacho find its place in India
Nov 03, 2025
11:16
IST 4Min read
/socialsamosa/media/media_files/2025/11/03/fi-24-2025-11-03-11-46-28.png)
/socialsamosa/media/media_files/2025/10/30/halloween-2025-10-30-19-26-03.png)
/socialsamosa/media/media_files/2025/10/29/festive-media-mix-2025-10-29-17-14-24.png)
/socialsamosa/media/media_files/2025/10/30/dhimant-bakshi-imagica-2025-10-30-21-26-00.jpg)
/socialsamosa/media/media_files/2025/11/01/ad-spot-nov-2025-11-01-14-39-49.jpg)
/socialsamosa/media/media_files/2025/11/03/fi-25-2025-11-03-12-13-32.png)
Latest Stories
/socialsamosa/media/media_files/2025/11/04/fi-33-2025-11-04-12-46-12.png)
FCB Ulka secures creative mandate for Bajaj Almond Drops & Bajaj No Marks
Nov 04, 2025
13:55
IST 2 Min read
/socialsamosa/media/media_files/2025/11/04/fi-34-2025-11-04-13-21-21.png)
The Other Circle bags strategic communicaton mandate for Amrutam
Nov 04, 2025
13:26
IST 2Min read
/socialsamosa/media/media_files/2025/11/04/fi-2-2-2025-11-04-12-20-55.jpg)
/socialsamosa/media/media_files/2025/11/04/fi-min-2025-11-04-12-11-07.jpg)
#SS40Under40: Sixth edition returns to spotlight industry changemakers
Nov 04, 2025
12:20
IST
1 Min read
/socialsamosa/media/media_files/2025/11/04/fi-32-2025-11-04-11-54-13.png)
News
/socialsamosa/media/media_files/2025/11/04/f1-1-2025-11-04-11-33-49.jpg)
Facebook enables private groups to switch to public mode
Nov 04, 2025
11:55
IST 2 Min read
/socialsamosa/media/media_files/2025/11/04/fi-31-2025-11-04-11-20-53.png)
Meta updates AI-driven ad tools for app advertisers
Nov 04, 2025
11:55
IST 2Min read
/socialsamosa/media/media_files/2025/10/31/fi-20-2025-10-31-12-48-59.png)
/socialsamosa/media/media_files/2025/10/31/fi-18-2025-10-31-11-35-07.png)
Meta rolls out updates to lead generation tools ahead of Q5 marketing period
Oct 31, 2025
11:37
IST
2 Min read
Industry Updates
FCB Ulka secures creative mandate for Bajaj Almond Drops & Bajaj No Marks
Nov 04, 2025
13:55
IST 2 Min read
The Other Circle bags strategic communicaton mandate for Amrutam
Nov 04, 2025
13:26
IST 2Min read
/socialsamosa/media/media_files/2025/11/03/harmanpreet-2025-11-03-19-22-59.png)
/socialsamosa/media/media_files/2025/11/03/fi-29-2025-11-03-18-56-40.png)
Topical Spot
/socialsamosa/media/media_files/2025/11/03/fi-28-2025-11-03-18-30-32.png)
Brands betting on global sports to mark India’s next marketing frontier
Nov 03, 2025
18:55
IST 2 Min read
/socialsamosa/media/media_files/2025/11/03/fi-24-2025-11-03-11-46-28.png)
Brands celebrate India's victory in Women's World Cup 2025
Nov 03, 2025
12:04
IST 2Min read
/socialsamosa/media/media_files/2025/10/31/fi-22-2025-10-31-15-55-52.png)
/socialsamosa/media/media_files/2025/10/28/chhath-puja-2025-brand-campaigns-2025-10-28-18-58-53.jpg)
/socialsamosa/media/media_files/2025/10/25/fi-2025-10-25-13-22-22.png)
Experts Speak
Do we need to label it yet? What leaders think about the new AI mandate
Nov 03, 2025
10:34
IST 8 Min read
/socialsamosa/media/media_files/2025/10/30/halloween-2025-10-30-19-26-03.png)
How brands are localising Halloween for India
Oct 31, 2025
09:01
IST 6Min read
/socialsamosa/media/media_files/2025/10/27/customer-retention-post-festive-season-2025-10-27-17-51-13.jpg)
/socialsamosa/media/media_files/2025/10/27/piyush-pandey-2025-10-27-15-37-18.png)
Interviews
/socialsamosa/media/media_files/2025/10/17/kalyan-jewellers-wedding-season-2025-10-17-16-21-52.jpg)
Wedding jewellery purchases remain deeply sentiment-driven despite historic gold prices: Ramesh Kalyanaraman
Oct 24, 2025
10:00
IST 6 Min read
/socialsamosa/media/media_files/2025/10/19/harsh-kapadia-2025-10-19-21-31-21.png)
The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
Oct 24, 2025
10:00
IST 8Min read
/socialsamosa/media/media_files/2025/10/17/biba-festive-2025-10-17-12-39-47.png)
BIBA allocates its highest visibility and 40-45% of spends to festive months
Oct 17, 2025
12:42
IST
7 Min read
/socialsamosa/media/media_files/2025/10/15/renault-india-francisco-hidalgo-2025-10-15-12-34-13.jpg)
/socialsamosa/media/media_files/2025/10/03/mars-petcare-ayesha-huda-2025-10-03-11-48-26.jpg)
You can’t grow categories without emotion: Mars Petcare’s Ayesha Huda
Oct 06, 2025
09:00
IST
5 Min read
Case Studies
/socialsamosa/media/media_files/2025/10/30/fi-17-2025-10-30-18-12-39.png)
Case Study: How ZEE5 transformed chaos & quirks of Indian family into cultural narrative
Oct 31, 2025
09:00
IST 4 Min read
/socialsamosa/media/media_files/2025/10/29/fi-11-2025-10-29-19-48-16.png)
Case Study: How P.D. Hinduja Hospital used Mumbai’s traffic chaos to drive heart health awareness
Oct 30, 2025
10:00
IST 6Min read
/socialsamosa/media/media_files/2025/10/29/fi-7-2025-10-29-13-01-24.png)
Case Study: How Sunrise Spices celebrated Durga Puja through rhythm and stories
Oct 29, 2025
13:53
IST
4 Min read
/socialsamosa/media/media_files/2025/10/23/swiggy-bhog-elo-char-chakay-campaign-2025-10-23-13-27-53.jpg)
Case Study: How Swiggy’s mobile pandal spread Durga Puja cheer to street dogs
Oct 23, 2025
13:28
IST
4 Min read
/socialsamosa/media/media_files/2025/10/19/fi-4-2025-10-19-20-41-12.png)
Case Study: How Instamart's 'InstaUllulympics' celebrated Durga Puja with twist on tradition
Oct 21, 2025
10:00
IST
5 Min read
Campaign Spot
/socialsamosa/media/media_files/2025/11/03/290-2025-11-03-14-51-56.jpg)
Mia by Tanishq turns an everyday calendar into a reminder to pause and feel precious
Nov 03, 2025
15:16
IST 2 Min read
/socialsamosa/media/media_files/2025/10/30/359-2025-10-30-15-11-42.jpg)
Kya Aap Taiyyar Ho? HDFC Securities’ comedy awareness series turns fraud prevention into prime-time learning
Oct 30, 2025
15:38
IST 3Min read
/socialsamosa/media/media_files/2025/10/29/fi-9-2025-10-29-19-09-19.png)
/socialsamosa/media/media_files/2025/10/24/image-9-2025-10-24-19-03-47.png)
/socialsamosa/media/media_files/2025/10/14/jfrbhdc-2025-10-14-23-52-55.png)
Guest Post
/socialsamosa/media/media_files/2025/11/04/fi-2-2-2025-11-04-12-20-55.jpg)
Diwali 2025: OOH industry grows with record spends, regional surge, & digital reinvention
Nov 04, 2025
13:17
IST 5 Min read
/socialsamosa/media/media_files/2025/10/27/shivashish-tarkas-2025-10-27-18-33-38.jpg)
The growth of local language influencers in India and the growing demand
Oct 28, 2025
10:00
IST 4Min read
/socialsamosa/media/media_files/2025/10/27/post-festive-marketing-2025-10-27-12-46-21.jpg)
Post-festive marketing: Sustaining momentum beyond the holiday rush
Oct 27, 2025
11:24
IST
3 Min read
/socialsamosa/media/media_files/2025/10/17/ashutosh-2025-10-17-18-57-21.jpg)
/socialsamosa/media/media_files/2025/10/15/amarjet-singh-2025-10-15-18-26-04.jpg)
Samosa Snippets
/socialsamosa/media/media_files/2025/10/31/20-1-2025-10-31-14-42-52.jpg)
This October, Dhoom 2 met Louvre, AI got roasted, and Bill Gates went desi
Oct 31, 2025
14:51
IST 6 Min read
/socialsamosa/media/media_files/2025/10/29/fi-8-2025-10-29-17-47-34.png)
What are brands doing at Gen Z's fake Indian weddings?
Oct 30, 2025
09:00
IST 4Min read
/socialsamosa/media/media_files/2025/10/16/vrf-2025-10-16-17-14-53.png)
/socialsamosa/media/media_files/2025/10/14/gaurav-banerjee-99-2025-10-14-18-48-50.png)
/socialsamosa/media/media_files/2025/10/09/hiring-in-a-m-industry-2025-10-09-15-08-37.jpg)
Movie Marketing
/socialsamosa/media/media_files/2025/09/25/bads-of-bollywood-2025-09-25-18-34-18.png)
When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4 Min read
/socialsamosa/media/media_files/2025/09/23/demon-slayer-infinity-castle-marketing-2025-09-23-13-15-20.jpg)
Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7Min read
/socialsamosa/media/media_files/2025/08/08/ohasohfdqpud-2025-08-08-19-03-46.png)
/socialsamosa/media/media_files/2025/07/21/rihanna-smurfs-2025-07-21-10-36-08.png)
/socialsamosa/media/media_files/2025/07/14/superman-gen-z-focused-marketing-2025-07-14-12-23-24.jpg)