/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/08/20/leaderboard-new-3-2025-08-20-14-33-18.png)
/socialsamosa/media/media_files/2025/09/12/beauty-brands-festive-season-2025-09-12-19-06-40.jpg)
Festive season to fuel 10-12% rise in ad spends for beauty brands
Sep 15, 2025
09:00
IST
6 Min read
/socialsamosa/media/media_files/2025/09/15/perplexity-comet-2025-09-15-11-34-54.jpg)
Perplexity’s Comet and the challenge of building an AI-first browser
Sep 15, 2025
11:35
IST 7Min read
/socialsamosa/media/media_files/2025/09/12/amfi-onam-campaign-nehru-trophy-2025-09-12-19-23-03.png)
Case Study: How AMFI used Onam traditions to simplify mutual fund concepts in Kerala
Sep 15, 2025
09:01
IST
4 Min read
/socialsamosa/media/media_files/2025/09/15/fi-51-2025-09-15-18-01-27.png)
/socialsamosa/media/media_files/2025/09/11/hindi-copywriting-2025-09-11-18-35-04.png)
/socialsamosa/media/media_files/2025/09/12/neha-rao-bikaji-2025-09-12-12-04-25.jpg)
/socialsamosa/media/media_files/2025/09/10/marketing-international-destinations-2025-09-10-18-06-06.jpg)
/socialsamosa/media/media_files/2025/09/11/fi-35-2025-09-11-18-01-25.png)
/socialsamosa/media/media_files/2025/09/08/nostalgic-ads-gen-z-2025-09-08-16-29-06.jpg)
News
/socialsamosa/media/media_files/2025/09/15/fi-48-2025-09-15-13-26-13.png)
Parliamentary panel seeks legal & tech framework against AI fake news
Sep 15, 2025
14:45
IST 2 Min read
/socialsamosa/media/media_files/2025/09/15/66-2025-09-15-11-41-52.jpg)
Amazon & Google under FTC scrutiny for transparency in ad pricing
Sep 15, 2025
11:50
IST 2Min read
/socialsamosa/media/media_files/2025/09/15/fi-46-2025-09-15-11-15-11.png)
Rolling Stone owner accuses Google of monopolising news with AI overviews
Sep 15, 2025
11:36
IST
2 Min read
/socialsamosa/media/media_files/2025/09/12/fi-44-2025-09-12-17-13-12.png)
Meta challenges CCI penalty on WhatsApp Privacy Policy before NCLAT
Sep 12, 2025
17:38
IST
2 Min read
/socialsamosa/media/media_files/2025/09/12/fi-41-2025-09-12-11-42-11.png)
Industry Updates
/socialsamosa/media/media_files/2025/09/15/56-2025-09-15-19-02-41.jpg)
AdLift launches feature to monitor brand visibility in AI search
Sep 15, 2025
19:22
IST 1 Min read
/socialsamosa/media/media_files/2025/09/15/55-2025-09-15-18-54-10.jpg)
Oshea Herbals announces Nushrratt Bharuchha as brand ambassador
Sep 15, 2025
18:58
IST 2Min read
/socialsamosa/media/media_files/2025/09/15/45-2025-09-15-17-29-14.jpg)
/socialsamosa/media/media_files/2025/09/15/32-2025-09-15-15-16-54.jpg)
/socialsamosa/media/media_files/2025/09/15/29-2025-09-15-14-59-04.jpg)
Topical Spot
/socialsamosa/media/media_files/2025/09/15/fi-51-2025-09-15-18-01-27.png)
A consolidated list of Asia Cup 2025 sponsors
Sep 15, 2025
18:35
IST 2 Min read
/socialsamosa/media/media_files/2025/09/11/fi-35-2025-09-11-18-01-25.png)
When brand campaigns made us uncomfortable for the right reasons
Sep 11, 2025
18:50
IST 2Min read
/socialsamosa/media/media_files/2025/09/08/fi-18-2025-09-08-14-48-53.png)
/socialsamosa/media/media_files/2025/09/05/fi-12-2025-09-05-19-04-36.png)
/socialsamosa/media/media_files/2025/09/04/untitled-design-7-2025-09-04-00-39-00.png)
Experts Speak
Festive season to fuel 10-12% rise in ad spends for beauty brands
Sep 15, 2025
09:00
IST 6 Min read
/socialsamosa/media/media_files/2025/09/11/hindi-copywriting-2025-09-11-18-35-04.png)
Is Indian advertising underappreciating its Hindi storytellers?
Sep 12, 2025
10:08
IST 8Min read
/socialsamosa/media/media_files/2025/09/08/agency-chaos-fi-2025-09-08-16-25-14.jpg)
Interviews
/socialsamosa/media/media_files/2025/09/03/narayana-health-dr-ashish-bajaj-2025-09-03-18-22-10.jpg)
Marketing isn’t about clever ideas, it’s about understanding real people: Narayana Health’s Dr Ashish Bajaj
Sep 04, 2025
09:00
IST 7 Min read
/socialsamosa/media/media_files/2025/08/22/vikas-nair-real-estate-marketing-2025-08-22-17-35-35.jpg)
People-centric & culturally rooted: Vikas Nair on the future of real estate marketing
Aug 28, 2025
09:08
IST 7Min read
/socialsamosa/media/media_files/2025/08/13/nestle-india-milkmaid-manav-sahni-2025-08-13-13-58-46.jpg)
/socialsamosa/media/media_files/2025/08/21/udit-malhotra-mg-motor-2025-08-21-01-09-08.jpg)
Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
IST
7 Min read
/socialsamosa/media/media_files/2025/08/14/shreya-malpani-and-antonio-bautista-2025-08-14-05-34-13.png)
Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Aug 14, 2025
16:06
IST
7 Min read
Case Studies
/socialsamosa/media/media_files/2025/09/12/amfi-onam-campaign-nehru-trophy-2025-09-12-19-23-03.png)
Case Study: How AMFI used Onam traditions to simplify mutual fund concepts in Kerala
Sep 15, 2025
09:01
IST 4 Min read
/socialsamosa/media/media_files/2025/09/12/fi-42-2025-09-12-12-56-17.png)
Case Study: How Green Soul spotlighted ergonomic seating through stand-up comedy
Sep 12, 2025
13:23
IST 3Min read
/socialsamosa/media/media_files/2025/09/08/swiggy-case-study-2025-09-08-15-04-50.png)
Case Study: How Swiggy used live cricket moments to engage viewers across CTV & Mobile
Sep 10, 2025
10:00
IST
4 Min read
/socialsamosa/media/media_files/2025/08/19/fi-20-2025-08-19-16-55-28.png)
Case Study: How Agoda turned trip planning into an AI-powered experience with Ayushmann Khurrana
Aug 21, 2025
12:36
IST
4 Min read
/socialsamosa/media/media_files/2025/08/18/sas-2025-08-18-14-38-52.png)
Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Aug 18, 2025
14:42
IST
6 Min read
Campaign Spot
/socialsamosa/media/media_files/2025/09/15/fi-52-2025-09-15-18-28-01.png)
CRED’s bizarre AI-driven ad stars Gautam Gambhir in satirical twist
Sep 15, 2025
18:48
IST 2 Min read
/socialsamosa/media/media_files/2025/09/12/509-2025-09-12-18-46-39.jpg)
MG Hector marks six years by celebrating owners through everyday touchpoints
Sep 12, 2025
18:51
IST 2Min read
/socialsamosa/media/media_files/2025/08/29/gap-milkshake-jeans-katseye-viral-2025-08-29-16-59-59.png)
/socialsamosa/media/media_files/2025/08/26/fi-47-2025-08-26-15-08-42.png)
/socialsamosa/media/media_files/2025/08/21/3890-2025-08-21-17-48-48.jpg)
Guest Post
/socialsamosa/media/media_files/2025/09/11/jacob-joseph-2025-09-11-10-53-00.jpg)
The personalisation paradox: When brands know too much
Sep 11, 2025
10:00
IST 5 Min read
/socialsamosa/media/media_files/2025/09/08/vandana-verma-2025-09-08-11-23-02.jpg)
Why purpose-driven Influencer marketing will outshine discount-led campaigns this festive
Sep 08, 2025
11:26
IST 4Min read
/socialsamosa/media/media_files/2025/09/02/7-2025-09-02-14-41-43.jpg)
/socialsamosa/media/media_files/2025/08/28/fi-53-2025-08-28-13-55-24.png)
/socialsamosa/media/media_files/2025/07/02/pandharpur-yatra-2025-by-rajesh-radhakrishnan-2025-07-02-13-50-56.jpg)
Samosa Snippets
/socialsamosa/media/media_files/2025/09/01/fi-66-2025-09-01-16-15-07.png)
A lookback at August 2025 cultural hits, from food to fashion
Sep 01, 2025
18:17
IST 6 Min read
/socialsamosa/media/media_files/2025/08/29/roopak-venkat-new-fi-2025-08-29-13-22-45.png)
J7 calls it ‘a merger of equals’ as it sets sights on 25% growth
Aug 29, 2025
09:00
IST 6Min read
/socialsamosa/media/media_files/2025/08/28/feature-image-3-1-2025-08-28-17-27-06.jpg)
/socialsamosa/media/media_files/2025/08/19/rhode-social-media-2025-08-19-14-23-28.png)
Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand
Aug 19, 2025
14:23
IST
5 Min read
/socialsamosa/media/media_files/2025/08/04/am-job-trends-2025-08-04-12-50-51.jpg)
Movie Marketing
/socialsamosa/media/media_files/2025/08/08/ohasohfdqpud-2025-08-08-19-03-46.png)
Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
/socialsamosa/media/media_files/2025/07/21/rihanna-smurfs-2025-07-21-10-36-08.png)
Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
/socialsamosa/media/media_files/2025/07/14/superman-gen-z-focused-marketing-2025-07-14-12-23-24.jpg)
/socialsamosa/media/media_files/2025/06/27/untitled-design-viyg-2025-06-27-18-03-52.png)
/socialsamosa/media/media_files/2025/06/05/aaGViijTlABfrendncxf.png)