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Joyalukkas’ marketing strategy for India’s costliest wedding season yet
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Vineet Sharma on AB InBev’s big cricket leap with global ICC partnership
Dec 12, 2025
15:00
IST 3Min read
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Case Study: How Pulse turned National Candy Day into a tech-led, blow-controlled gaming experience
Dec 12, 2025
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The creator economy is still far from saturation: Chatterbox’s Raj Mishra
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Latest Stories
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#SS40under40: Unveiling the nomination categories
Dec 12, 2025
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Google is working on GenTabs, an AI browsing tool for complex web tasks
Dec 12, 2025
15:36
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News
Google is working on GenTabs, an AI browsing tool for complex web tasks
Dec 12, 2025
15:36
IST 2 Min read
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Disney teams with OpenAI in $1 billion Sora deal
Dec 12, 2025
15:25
IST 2Min read
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Google upgrades AI try-on feature, letting shoppers use a single selfie
Dec 12, 2025
12:59
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Industry Updates
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Approach Entertainment & Communications bags integrated communications mandate for Ramashree Harmony Music
Dec 12, 2025
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Anand Rathi Group elevates Devang Mehta to CMO
Dec 12, 2025
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Topical Spot
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Revisiting AIDS Awareness ads that broke stigma and started conversations
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Children's Day brand campaigns that rethink modern childhood
Nov 14, 2025
15:03
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Experts Speak
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Inside the WPL 2026 buying season
Dec 11, 2025
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Decoding the warmth that defines winter marketing
Dec 10, 2025
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Interviews
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The creator economy is still far from saturation: Chatterbox’s Raj Mishra
Dec 10, 2025
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Advertising still treats ageing as either illness, retirement, or dependence: Sanjay Mehta
Dec 02, 2025
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The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
Oct 24, 2025
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Case Studies
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Case Study: How Pulse turned National Candy Day into a tech-led, blow-controlled gaming experience
Dec 12, 2025
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IST 4 Min read
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Case Study: How a 'fake shaadi' became Zepto’s strategy for wedding-season visibility
Dec 09, 2025
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IST 4Min read
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Case Study: How Mangaldeep’s digital Deepotsav enabled remote participation in Ayodhya’s Diwali
Nov 21, 2025
12:18
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Case Study: How Pulse used a Chhath Puja-themed game to build regional digital engagement
Nov 19, 2025
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Case Study: How Chef Sanjeev Kapoor’s digital identity got a modern makeover
Nov 11, 2025
10:00
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Campaign Spot
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Seagram’s Xclamat!on Mixers’ launch campaign sparks buzz by making “!” disappear from keypads
Dec 12, 2025
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IST 2 Min read
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KFC’s latest campaign turned Mumbai’s skyline into a cultural food story
Dec 10, 2025
18:17
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Guest Post
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How creator culture inspired the rise of short-form content in OTT
Dec 10, 2025
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Data-driven storytelling: How retail marketers can turn transactions into insights
Dec 09, 2025
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IST 4Min read
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Why the future of marketing belongs to creatives who think like coders
Dec 08, 2025
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3 Min read
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The child within the creative: Why growing up can be a creative block
Nov 28, 2025
10:00
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Samosa Snippets
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Inside AdLift-Liqvd Asia’s high-stakes bet on a unified digital agency model
Dec 05, 2025
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IST 6 Min read
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What the end of DDB means for the legacy it built with Mudra
Dec 04, 2025
07:00
IST 5Min read
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Movie Marketing
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5 Min read
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Inside Wicked: For Good’s fan-driven, collaboration-heavy marketing for the sequel
Nov 21, 2025
13:19
IST 4Min read
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