Does India's pharma industry need a creative facelift?
The Gen Z factor: Why our agency culture is changing from within
Mayur Hola on building the brand that doesn’t take itself seriously
News
IAS & DoubleVerify launch attention metrics for Snapchat Ads
Meta to enforce SEBI-compliant verification for securities & investment ads in India
Google rolls out offerwall to support publisher revenue beyond ads
Industry Updates
Delhi High Court reopens Crocs’ legal battle over foam clogs design
Saatvik Green Energy onboards Kartik Aaryan as brand ambassador
Topical Spot
Pride 2025 campaigns spotlight real relationships & acts of support
Father’s Day campaigns that celebrate the quiet strength and everyday heroism of dads
Experts Speak
Does India's pharma industry need a creative facelift?
Why some brands are betting on long copy to win real attention
Interviews
40% of cinema advertisers this year are first-timers: Gautam Dutta, PVR INOX
The Pant Project’s Sukita Tapadia on why reaching the right audience is more important than going viral
Learning boundaries from French advertising culture with Youri Guerassimov
Case Studies
Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Case Study: How Plush & Blinkit challenged period stigma, one envelope at a time
Case Study: How ShareChat & Moj used regional creators to drive travel interest in Resorts World Sentosa