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How brands are localising Halloween for India
Oct 31, 2025
09:01
IST
6 Min read
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How Imagicaa is pivoting from festive rush to year-round retention
Oct 31, 2025
09:00
IST 5Min read
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Latest Stories
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Adobe announces GenStudio updates and AI integrations for marketers
Oct 31, 2025
19:11
IST 2 Min read
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Varun Koorichh joins Diageo India as VP Marketing - Portfolio Head Premium & Luxury
Oct 31, 2025
19:03
IST 1Min read
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News
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LinkedIn launches enhanced discovery for thought leader ads
Oct 31, 2025
12:55
IST 1 Min read
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Meta rolls out updates to lead generation tools ahead of Q5 marketing period
Oct 31, 2025
11:37
IST 2Min read
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Adobe partners with YouTube to roll out Shorts creation tools in Premiere mobile
Oct 30, 2025
14:16
IST
2 Min read
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Industry Updates
Adobe announces GenStudio updates and AI integrations for marketers
Oct 31, 2025
19:11
IST 2 Min read
Varun Koorichh joins Diageo India as VP Marketing - Portfolio Head Premium & Luxury
Oct 31, 2025
19:03
IST 1Min read
Topical Spot
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Brands go from pookie to spooky for Halloween 2025 campaigns
Oct 31, 2025
17:15
IST 2 Min read
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Chhath Puja 2025: Brand campaigns celebrating faith, family, and technology
Oct 28, 2025
18:58
IST 2Min read
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Experts Speak
How brands are localising Halloween for India
Oct 31, 2025
09:01
IST 6 Min read
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Festive media mix report card 2025: Ad spends rose 12-20%, digital led the way
Oct 30, 2025
12:45
IST 7Min read
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Interviews
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Wedding jewellery purchases remain deeply sentiment-driven despite historic gold prices: Ramesh Kalyanaraman
Oct 24, 2025
10:00
IST 6 Min read
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The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
Oct 24, 2025
10:00
IST 8Min read
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BIBA allocates its highest visibility and 40-45% of spends to festive months
Oct 17, 2025
12:42
IST
7 Min read
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You can’t grow categories without emotion: Mars Petcare’s Ayesha Huda
Oct 06, 2025
09:00
IST
5 Min read
Case Studies
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Case Study: How ZEE5 transformed chaos & quirks of Indian family into cultural narrative
Oct 31, 2025
09:00
IST 4 Min read
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Case Study: How P.D. Hinduja Hospital used Mumbai’s traffic chaos to drive heart health awareness
Oct 30, 2025
10:00
IST 6Min read
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Case Study: How Sunrise Spices celebrated Durga Puja through rhythm and stories
Oct 29, 2025
13:53
IST
4 Min read
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Case Study: How Swiggy’s mobile pandal spread Durga Puja cheer to street dogs
Oct 23, 2025
13:28
IST
4 Min read
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Case Study: How Instamart's 'InstaUllulympics' celebrated Durga Puja with twist on tradition
Oct 21, 2025
10:00
IST
5 Min read
Campaign Spot
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Kya Aap Taiyyar Ho? HDFC Securities’ comedy awareness series turns fraud prevention into prime-time learning
Oct 30, 2025
15:38
IST 3 Min read
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The Hindu's 'Written by Journalists' campaign reminds us what news should be
Oct 30, 2025
10:49
IST 2Min read
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Guest Post
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The growth of local language influencers in India and the growing demand
Oct 28, 2025
10:00
IST 4 Min read
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Post-festive marketing: Sustaining momentum beyond the holiday rush
Oct 27, 2025
11:24
IST 3Min read
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Samosa Snippets
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This October, Dhoom 2 met Louvre, AI got roasted, and Bill Gates went desi
Oct 31, 2025
14:51
IST 6 Min read
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What are brands doing at Gen Z's fake Indian weddings?
Oct 30, 2025
09:00
IST 4Min read
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Movie Marketing
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When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4 Min read
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Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7Min read
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