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Slower growth pushed India's OTT platforms to rethink strategy in 2025
Dec 30, 2025
12:55
IST
6 Min read
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Being known is easy, being understood takes sustained effort: Sapna Desai
Dec 30, 2025
09:00
IST 8Min read
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Social throwback 2025: Facebook new features, policy changes and more
Dec 29, 2025
10:00
IST
6 Min read
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Latest Stories
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Social throwback 2025: YouTube features and policy updates for creators and users
Dec 30, 2025
17:53
IST 7 Min read
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Centre issues advisory to digital platforms on obscene and unlawful content
Dec 30, 2025
17:50
IST 2Min read
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Prepaid e-commerce orders rise to 41% as order volumes grow 13.5% YoY: Report
Dec 30, 2025
17:48
IST
2 Min read
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News
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Meta to acquire Chinese AI startup Manus
Dec 30, 2025
14:26
IST 1 Min read
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Google may allow Gmail users to switch addresses
Dec 29, 2025
13:11
IST 2Min read
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OpenAI warns AI browser agents remain vulnerable to prompt injection
Dec 23, 2025
11:43
IST
3 Min read
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X introduces mobile Creator Studio with analytics and monetisation tools
Dec 22, 2025
11:46
IST
1 Min read
Industry Updates
Centre issues advisory to digital platforms on obscene and unlawful content
Dec 30, 2025
17:50
IST 2 Min read
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Sameer Wanchoo joins VIP Industries as Chief Marketing Officer
Dec 30, 2025
15:38
IST 1Min read
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Topical Spot
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Christmas ads of 2025 that remind us what holidays mean
Dec 24, 2025
14:59
IST 2 Min read
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Revisiting AIDS Awareness ads that broke stigma and started conversations
Dec 01, 2025
17:30
IST 2Min read
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Experts Speak
Slower growth pushed India's OTT platforms to rethink strategy in 2025
Dec 30, 2025
12:55
IST 6 Min read
/socialsamosa/media/media_files/2025/12/29/fmcg-growth-in-2025-2025-12-29-00-38-02.jpg)
FMCG growth in 2025 led by rural demand, digital channels and quick commerce
Dec 29, 2025
12:19
IST 9Min read
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Interviews
Being known is easy, being understood takes sustained effort: Sapna Desai
Dec 30, 2025
09:00
IST 8 Min read
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Leadership, agency relevance and long-term brand building: Finolex’s key lessons from 2025
Dec 29, 2025
10:00
IST 7Min read
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/socialsamosa/media/media_files/2025/12/15/prasun-kumar-2025-12-15-17-53-18.jpg)
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The creator economy is still far from saturation: Chatterbox’s Raj Mishra
Dec 10, 2025
11:28
IST
8 Min read
Case Studies
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Dec 30, 2025
11:51
IST 3 Min read
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
IST 7Min read
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Dec 23, 2025
12:22
IST
5 Min read
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Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Dec 19, 2025
11:29
IST
4 Min read
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Case Study: Zepto’s Mithai Wars turned Diwali mithai choices into an election-style contest
Dec 16, 2025
11:21
IST
5 Min read
Campaign Spot
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Mia by Tanishq taps Hornbill Festival 2025 to engage young, style-forward audiences
Dec 29, 2025
19:13
IST 3 Min read
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ABSLMF’s ‘Plan For Life’ connects investing with life’s planned and unplanned moments
Dec 23, 2025
15:51
IST 2Min read
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/socialsamosa/media/media_files/2025/12/16/fi-34-2025-12-16-17-44-17.png)
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Guest Post
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Digital marketing industry wrap-up 2025: A defining year of acceleration & reinvention
Dec 24, 2025
14:17
IST 4 Min read
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Not every Christmas ad needs snow, songs, or a sale
Dec 23, 2025
09:00
IST 3Min read
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/socialsamosa/media/media_files/2025/12/15/sd-2025-12-15-14-00-13.jpg)
/socialsamosa/media/media_files/2025/12/10/maha-mahdy-2025-12-10-14-32-57.jpg)
How creator culture inspired the rise of short-form content in OTT
Dec 10, 2025
14:34
IST
5 Min read
Samosa Snippets
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How Coca-Cola’s AI Christmas ads broke a long creative tradition
Dec 23, 2025
13:45
IST 6 Min read
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How AI rewired social media in 2025
Dec 19, 2025
17:45
IST 5Min read
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/socialsamosa/media/media_files/2025/12/07/fi-2025-12-07-02-24-23.png)
/socialsamosa/media/media_files/2025/12/04/prashant-puri-2025-12-04-19-04-08.jpg)
Movie Marketing
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5 Min read
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Inside Wicked: For Good’s fan-driven, collaboration-heavy marketing for the sequel
Nov 21, 2025
13:19
IST 4Min read
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