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Why brands want to be your best friend
May 30, 2025 13:41 IST
6 Min read
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Joy Personal Care’s IPL Playbook
May 30, 2025 10:00 IST
5Min read
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News
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Advertisers get more control as Meta revamps ad copies API
May 30, 2025 11:28 IST
2 Min read
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YouTube Shorts adds Google Lens for instant search
May 30, 2025 11:00 IST
2Min read
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NVIDIA, AMD to launch new AI chips in China amid U.S. export curbs
May 29, 2025 18:21 IST
2 Min read
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Industry Updates
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Kotak Mahindra Bank elevates Anjali Kamath to Deputy Vice President – Brand Marketing
May 30, 2025 18:31 IST
1 Min read
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Niva Bupa announces elevation of Nimish Agrawal as Director, Digital Business Unit & CMO
May 30, 2025 18:20 IST
1Min read
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Topical Spot
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Revisiting menstrual hygiene campaigns that challenged stigma
May 28, 2025 19:07 IST
2 Min read
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Mental health campaigns over the years that reminded us to look beyond the smile
May 22, 2025 10:00 IST
2Min read
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Experts Speak
Why brands want to be your best friend
May 30, 2025 13:41 IST
6 Min read
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Learning from global mental health ads
May 29, 2025 14:52 IST
5Min read
Interviews
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Learning boundaries from French advertising culture with Youri Guerassimov
May 26, 2025 15:02 IST
7 Min read
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Good creative work creates real impact: Amitesh Rao
May 26, 2025 09:41 IST
8Min read
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Case Studies
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Case Study: How Taj Mahal Tea turned tea brewing into a sensory experience with an experimental musical installation
May 27, 2025 18:23 IST
4 Min read
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Case Study: How Myntra's campaign focused on simplifying festive attire choices for wedding guests
May 21, 2025 10:00 IST
5Min read
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Case Study: How Bingo! Tedhe Medhe used Bihu to roll out a festival-themed street campaign in Assam
May 14, 2025 12:28 IST
8 Min read
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Case Study: How Sunrise Spices rekindled Assam’s Bihu spirit through culture & cuisine
May 09, 2025 10:00 IST
7 Min read
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Case Study: How Tira turned auto-rickshaws into beauty hotspots for Women’s day
Apr 16, 2025 10:00 IST
5 Min read
Campaign Spot
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Tata Trusts' new campaign wants you to talk about periods like you talk about hair fall
May 30, 2025 16:59 IST
3 Min read
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Tinder's latest campaign lets you clear out emotional clutter with a trash truck
Apr 25, 2025 16:50 IST
2Min read
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Guest Post
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How India’s small towns are rewriting the rules of branding & content
May 23, 2025 10:00 IST
4 Min read
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The coming of age of IPL (and marketing)
May 15, 2025 18:49 IST
5Min read
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Samosa Snippets
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Lost in (auto)translation? A creator’s guide to YouTube’s AI dubbing tool
May 27, 2025 10:00 IST
6 Min read
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What Gen Z wants from Goafest
May 23, 2025 11:58 IST
4Min read
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Movie Marketing
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How Final Destination: Bloodlines' marketing used fear to fuel its comeback
May 16, 2025 16:45 IST
3 Min read
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How HBO cultivated The White Lotus phenomenon beyond the screen
Apr 07, 2025 12:09 IST
6Min read
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