/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/06/09/leaderboard-new-pulse-772575.png)
/socialsamosa/media/media_files/2025/08/03/10-minute-promise-2025-08-03-20-31-37.png)
Is the 10-minute promise a sustainable strategy for brands?
Aug 04, 2025
10:36
IST
9 Min read
/socialsamosa/media/media_files/2025/08/04/am-job-trends-2025-08-04-12-50-51.jpg)
Entry-level hiring jumps in A&M by 43%
Aug 04, 2025
12:51
IST
2Min read
/socialsamosa/media/media_files/2025/08/04/geetanjali-fure-generali-2025-08-04-12-13-32.jpg)
/socialsamosa/media/media_files/2025/08/04/friendship-day-creatives-2025-08-04-12-49-18.png)
Friendship day brand creatives tap into nostalgia, humour, and heart
Aug 04, 2025
18:00
IST
2 Min read
/socialsamosa/media/media_files/2025/08/02/harshad-and-kainaz-2025-08-02-13-17-13.png)
/socialsamosa/media/media_files/2025/07/30/durgesh-kaushik-on-reddit-ad-strategy-2025-07-30-12-36-02.jpg)
/socialsamosa/media/media_files/2025/07/31/saurabh-varma-2025-07-31-18-54-26.jpg)
Saurabh Varma on building outcome-driven agencies for the next decade
Jul 31, 2025
19:27
IST
4 Min read
/socialsamosa/media/media_files/2025/07/31/kjdx-2025-07-31-19-23-01.jpg)
News
/socialsamosa/media/media_files/2025/08/04/10-2025-08-04-12-12-03.jpg)
X rolls out new ad formats & AI-driven targeting system
Aug 04, 2025
12:17
IST
2 Min read
/socialsamosa/media/media_files/2025/08/04/8-2025-08-04-11-33-01.jpg)
CCI orders probe into Google's Adtech dominance after ADIF complaint
Aug 04, 2025
12:08
IST
3Min read
/socialsamosa/media/media_files/2025/07/30/youtbe-age-restriction-teen-2025-07-30-16-05-54.png)
/socialsamosa/media/media_files/2025/07/30/28-1-2025-07-30-12-38-29.jpg)
/socialsamosa/media/media_files/2025/07/30/27-2025-07-30-11-39-06.jpg)
Industry Updates
/socialsamosa/media/media_files/2025/08/04/publicis-oindrila-roy-2025-08-04-19-01-16.jpg)
Publicis' Oindrila Roy steps down as MD to start her venture
Aug 04, 2025
19:01
IST
1 Min read
/socialsamosa/media/media_files/2025/08/04/59-1-2025-08-04-18-19-19.jpg)
IDMIF names Jiostar's Kevin Vaz as President
Aug 04, 2025
18:44
IST
2Min read
/socialsamosa/media/media_files/2025/08/04/47-1-2025-08-04-17-21-34.jpg)
/socialsamosa/media/media_files/2025/08/04/46-3-2025-08-04-17-20-48.jpg)
/socialsamosa/media/media_files/2025/08/04/31-2025-08-04-15-12-39.jpg)
Topical Spot
/socialsamosa/media/media_files/2025/08/04/friendship-day-creatives-2025-08-04-12-49-18.png)
Friendship day brand creatives tap into nostalgia, humour, and heart
Aug 04, 2025
18:00
IST
2 Min read
/socialsamosa/media/media_files/2025/07/07/fi-64-2025-07-07-17-38-51.png)
The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Jul 07, 2025
17:42
IST
2Min read
/socialsamosa/media/media_files/2025/06/25/xv-2025-06-25-19-06-26.png)
Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025
19:02
IST
2 Min read
/socialsamosa/media/media_files/2025/06/13/nQJrqwzq98Q0ESBccvk9.png)
/socialsamosa/media/media_files/2025/06/04/EDqdHGtMDg0GcnzaLbGx.png)
Experts Speak
Is the 10-minute promise a sustainable strategy for brands?
Aug 04, 2025
10:36
IST
9 Min read
/socialsamosa/media/media_files/2025/07/28/new-age-agencies-2025-07-28-16-48-10.png)
What sets new-age agencies apart?
Jul 29, 2025
15:52
IST
5Min read
/socialsamosa/media/media_files/2025/07/28/sexual-wellness-brands-navigating-restrictions-2025-07-28-09-08-07.jpg)
/socialsamosa/media/media_files/2025/07/24/business-of-emotions-2025-07-24-11-45-19.png)
/socialsamosa/media/media_files/2025/07/22/untitled-design-2025-07-22-18-51-00.png)
Interviews
/socialsamosa/media/media_files/2025/07/30/durgesh-kaushik-on-reddit-ad-strategy-2025-07-30-12-36-02.jpg)
Durgesh Kaushik breaks down Reddit’s ad strategy
Jul 31, 2025
10:31
IST
6 Min read
/socialsamosa/media/media_files/2025/07/22/nagessh-pannaswami-2025-07-22-10-55-28.png)
Belief builds brands: Nagessh Pannaswami on why SMEs struggle to scale
Jul 22, 2025
12:49
IST
6Min read
/socialsamosa/media/media_files/2025/07/17/73-2-2025-07-17-18-18-07.jpg)
Templating isn’t the enemy; mindless execution is: Kunel Gaur of Animal
Jul 18, 2025
16:20
IST
13 Min read
/socialsamosa/media/media_files/2025/07/04/hero-realty-karan-kumar-2025-07-04-10-56-31.jpg)
/socialsamosa/media/media_files/2025/07/09/73-1-2025-07-09-18-46-01.jpg)
LS Digital’s Prasad Shejale on what drove group-level profitability in H1
Jul 10, 2025
14:37
IST
14 Min read
Case Studies
/socialsamosa/media/media_files/2025/07/28/awl-agri-business-rath-yatra-campaign-2025-07-28-18-12-21.jpg)
Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025
18:40
IST
5 Min read
/socialsamosa/media/media_files/2025/07/24/zoff-foods-converted-a-viral-turmeric-trend-into-a-ugc-campaign-2025-07-24-12-27-43.png)
Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Jul 24, 2025
12:29
IST
4Min read
/socialsamosa/media/media_files/2025/07/17/untitled-design-2025-07-17-16-31-12.png)
How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
Jul 17, 2025
16:34
IST
4 Min read
/socialsamosa/media/media_files/2025/07/08/shaadicom-ice-sculpture-2025-07-08-14-55-28.png)
Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Jul 08, 2025
15:08
IST
3 Min read
/socialsamosa/media/media_files/2025/07/04/glucon-d-case-study-social-samosa-2025-07-04-00-39-59.png)
Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Jul 04, 2025
10:00
IST
3 Min read
Campaign Spot
/socialsamosa/media/media_files/2025/07/21/untitled-design-2025-07-21-17-14-31.png)
Mohanlal elegantly embraces his unseen side in Vinsmera Jewels ad
Jul 21, 2025
17:16
IST
1 Min read
/socialsamosa/media/media_files/2025/07/17/789-2025-07-17-17-37-47.jpg)
Star Health’s latest campaign draws a stark line between care and crisis
Jul 17, 2025
17:45
IST
2Min read
/socialsamosa/media/media_files/2025/07/16/zomato-celebrates-indias-spirit-of-grit-with-its-latest-campaign-fuel-your-hustle-2025-07-16-15-31-06.png)
/socialsamosa/media/media_files/2025/07/09/7400-2025-07-09-19-02-22.jpg)
/socialsamosa/media/media_files/2025/07/09/sting-f1-2025-07-09-13-30-54.png)
Guest Post
/socialsamosa/media/media_files/2025/08/04/geetanjali-fure-generali-2025-08-04-12-13-32.jpg)
Marketing mortality: Walking the line between emotion & ethics
Aug 04, 2025
11:18
IST
3 Min read
/socialsamosa/media/media_files/2025/07/30/santosh-shukla-2025-07-30-11-10-54.jpg)
How AI & tech are helping brands refine user engagement
Jul 30, 2025
11:16
IST
4Min read
/socialsamosa/media/media_files/2025/07/29/krisneil-peres-2025-07-29-14-27-29.jpg)
/socialsamosa/media/media_files/2025/07/25/15-2-2025-07-25-16-41-10.jpg)
/socialsamosa/media/media_files/2025/07/15/uday-kumar-haliga-2025-07-15-18-43-53.jpg)
How AI is transforming the ad tech stack & revolutionising digital advertising
Jul 16, 2025
11:02
IST
7 Min read
Samosa Snippets
Entry-level hiring jumps in A&M by 43%
Aug 04, 2025
12:51
IST
2 Min read
/socialsamosa/media/media_files/2025/08/02/harshad-and-kainaz-2025-08-02-13-17-13.png)
I'm chai & she's coffee: How Harshad and Kainaz became each other's constant
Aug 02, 2025
18:34
IST
9Min read
/socialsamosa/media/media_files/2025/07/29/ajit-varghese-2025-07-29-19-41-11.jpg)
/socialsamosa/media/media_files/2025/07/24/rajah-chaudhry-2025-07-24-17-55-37.jpg)
/socialsamosa/media/media_files/2025/07/22/women-footballers-brand-value-2025-07-22-13-19-29.png)
Movie Marketing
/socialsamosa/media/media_files/2025/07/21/rihanna-smurfs-2025-07-21-10-36-08.png)
Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST
6 Min read
/socialsamosa/media/media_files/2025/07/14/superman-gen-z-focused-marketing-2025-07-14-12-23-24.jpg)
Inside Superman’s Gen Z-focused marketing push
Jul 14, 2025
12:23
IST
8Min read
/socialsamosa/media/media_files/2025/06/27/untitled-design-viyg-2025-06-27-18-03-52.png)
/socialsamosa/media/media_files/2025/06/05/aaGViijTlABfrendncxf.png)
/socialsamosa/media/media_files/2025/05/16/S3aytbgRFVm1zaqlJeg4.png)