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Rado’s Adrian Bosshard on why marketing to Indian consumers requires emotional storytelling
Feb 06, 2026
14:45
IST
5 Min read
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Why youth behaviour is at the centre of Thums Up’s 2026 marketing strategy
Feb 06, 2026
09:00
IST 3Min read
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Amrith Gopinath on physical retail as a media network in the age of e-commerce
Feb 03, 2026
09:01
IST
7 Min read
Latest Stories
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Nike’s latest campaign celebrates national and emerging cricket talent
Feb 06, 2026
17:59
IST 3 Min read
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OpenAI launches GPT-5.3 Codex amid AI coding race
Feb 06, 2026
16:18
IST 1Min read
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News
OpenAI launches GPT-5.3 Codex amid AI coding race
Feb 06, 2026
16:18
IST 1 Min read
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Gemini crosses 750 million monthly active users
Feb 06, 2026
11:49
IST 2Min read
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Reddit tests Reminder Ads for brand awareness & traffic objectives
Feb 06, 2026
11:19
IST
2 Min read
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YouTube expands auto-dubbing tool to all users, tests lip sync feature
Feb 05, 2026
12:26
IST
2 Min read
Industry Updates
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Mamaearth names Sreeleela as brand ambassador for hair care range
Feb 06, 2026
15:17
IST 2 Min read
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Canva integrates Brand Kits into ChatGPT for AI designs
Feb 06, 2026
14:53
IST 2Min read
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Topical Spot
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The sponsors behind ICC Men’s T20 World Cup 2026
Feb 06, 2026
09:00
IST 2 Min read
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Brands spread awareness for cancer with social media creatives
Feb 04, 2026
19:08
IST 2Min read
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Brand celebrate India through everyday moments for Republic Day 2026
Jan 27, 2026
16:59
IST
2 Min read
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Experts Speak
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BFSI marketing 2026: The next phase of familiarity, trust, and AI
Feb 05, 2026
09:00
IST 8 Min read
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Can advertising talk its way to 2030 without fixing what’s broken?
Feb 02, 2026
12:39
IST 5Min read
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Interviews
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Poulomi Roy reveals the marketing strategy driving Joy Personal Care’s WPL campaigns
Feb 04, 2026
09:00
IST 7 Min read
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Amrith Gopinath on physical retail as a media network in the age of e-commerce
Feb 03, 2026
09:01
IST 7Min read
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Case Studies
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Case Study: How Godrej Properties used drones & laser show for Pune's real estate debut
Jan 16, 2026
15:54
IST 5 Min read
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Dec 30, 2025
11:51
IST 3Min read
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
IST
7 Min read
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Dec 23, 2025
12:22
IST
5 Min read
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Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Dec 19, 2025
11:29
IST
4 Min read
Campaign Spot
Nike’s latest campaign celebrates national and emerging cricket talent
Feb 06, 2026
17:59
IST 3 Min read
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Anthropic's Super Bowl campaign takes a dig at OpenAI over ads in AI chatbots
Feb 05, 2026
17:18
IST 3Min read
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Guest Post
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Building blocks of a memorable Valentine's campaign
Feb 05, 2026
15:19
IST 4 Min read
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Brands will face recall and impact risks without CTV strategies in 2026
Feb 03, 2026
15:24
IST 3Min read
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Samosa Snippets
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WPL becomes a platform for brand storytelling beyond cricket
Feb 03, 2026
19:50
IST 4 Min read
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Union Budget 2026 puts India’s creative & digital economy at front
Feb 02, 2026
15:42
IST 13Min read
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Movie Marketing
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Bridgerton season 4 throws a marketing ball across the globe
Jan 30, 2026
20:40
IST 3 Min read
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5Min read
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