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Inside the WPL 2026 buying season
Dec 11, 2025
09:00
IST
6 Min read
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Wedding-season demand and non-metro growth are shaping Snapdeal’s marketing play, says Ishwar RV
Dec 11, 2025
09:00
IST 4Min read
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The creator economy is still far from saturation: Chatterbox’s Raj Mishra
Dec 10, 2025
11:28
IST
8 Min read
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Case Study: How a 'fake shaadi' became Zepto’s strategy for wedding-season visibility
Dec 09, 2025
11:30
IST
4 Min read
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Latest Stories
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India’s Instagram culture in 2025 saw cricket, nostalgia and global cultural crossovers dominate
Dec 11, 2025
15:43
IST 2 Min read
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91% of Indians interact with ads while watching content: Report
Dec 11, 2025
15:35
IST 2Min read
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News
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Adobe rolls out Photoshop, Express and Acrobat for ChatGPT users
Dec 11, 2025
13:13
IST 2 Min read
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South Korea to mandate labels on AI-generated advertisements from 2026
Dec 11, 2025
12:53
IST 2Min read
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OpenAI, Anthropic and Block form Agentic AI Foundation to set shared industry standards
Dec 11, 2025
12:30
IST
1 Min read
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Industry Updates
India’s Instagram culture in 2025 saw cricket, nostalgia and global cultural crossovers dominate
Dec 11, 2025
15:43
IST 2 Min read
91% of Indians interact with ads while watching content: Report
Dec 11, 2025
15:35
IST 2Min read
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Topical Spot
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Revisiting AIDS Awareness ads that broke stigma and started conversations
Dec 01, 2025
17:30
IST 2 Min read
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Children's Day brand campaigns that rethink modern childhood
Nov 14, 2025
15:03
IST 2Min read
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Experts Speak
Inside the WPL 2026 buying season
Dec 11, 2025
09:00
IST 6 Min read
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Decoding the warmth that defines winter marketing
Dec 10, 2025
09:00
IST 7Min read
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Interviews
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The creator economy is still far from saturation: Chatterbox’s Raj Mishra
Dec 10, 2025
11:28
IST 8 Min read
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Advertising still treats ageing as either illness, retirement, or dependence: Sanjay Mehta
Dec 02, 2025
09:00
IST 7Min read
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The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
Oct 24, 2025
10:00
IST
8 Min read
Case Studies
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Case Study: How a 'fake shaadi' became Zepto’s strategy for wedding-season visibility
Dec 09, 2025
11:30
IST 4 Min read
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Case Study: How Mangaldeep’s digital Deepotsav enabled remote participation in Ayodhya’s Diwali
Nov 21, 2025
12:18
IST 5Min read
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Case Study: How Pulse used a Chhath Puja-themed game to build regional digital engagement
Nov 19, 2025
13:01
IST
5 Min read
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Case Study: How Chef Sanjeev Kapoor’s digital identity got a modern makeover
Nov 11, 2025
10:00
IST
3 Min read
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Case Study: How Britannia Milk Bikis translated regional rituals into a multi-platform campaign
Nov 06, 2025
10:00
IST
3 Min read
Campaign Spot
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KFC’s latest campaign turned Mumbai’s skyline into a cultural food story
Dec 10, 2025
18:17
IST 2 Min read
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ChatGPT’s first integrated campaign in India highlights everyday regional use cases
Dec 09, 2025
16:16
IST 2Min read
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Guest Post
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How creator culture inspired the rise of short-form content in OTT
Dec 10, 2025
14:34
IST 5 Min read
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Data-driven storytelling: How retail marketers can turn transactions into insights
Dec 09, 2025
11:26
IST 4Min read
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Why the future of marketing belongs to creatives who think like coders
Dec 08, 2025
11:29
IST
3 Min read
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The child within the creative: Why growing up can be a creative block
Nov 28, 2025
10:00
IST
4 Min read
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Samosa Snippets
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Inside AdLift-Liqvd Asia’s high-stakes bet on a unified digital agency model
Dec 05, 2025
09:00
IST 6 Min read
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What the end of DDB means for the legacy it built with Mudra
Dec 04, 2025
07:00
IST 5Min read
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Movie Marketing
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5 Min read
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Inside Wicked: For Good’s fan-driven, collaboration-heavy marketing for the sequel
Nov 21, 2025
13:19
IST 4Min read
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