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It’s like losing family: Ad veterans on the end of DDB, FCB and MullenLowe
Dec 03, 2025
07:00
IST
10 Min read
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The past, present and future of the Omnicom-IPG acquisition
Dec 02, 2025
16:58
IST 7Min read
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Latest Stories
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Amar Subramanya joins Apple as Vice President of AI
Dec 03, 2025
13:43
IST 2 Min read
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Goodies Narayanan joins Bacardi as Marketing Director - CMO India
Dec 03, 2025
13:36
IST 1Min read
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Adam Mosseri orders five-day office return as Instagram resets work culture
Dec 03, 2025
13:28
IST
2 Min read
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News
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Adam Mosseri orders five-day office return as Instagram resets work culture
Dec 03, 2025
13:28
IST 2 Min read
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Meta shares playbook to boost reels ad performance for marketers
Dec 03, 2025
12:04
IST 2Min read
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Google tests mobile search feature linking AI overviews to AI mode
Dec 02, 2025
13:04
IST
2 Min read
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Industry Updates
Amar Subramanya joins Apple as Vice President of AI
Dec 03, 2025
13:43
IST 2 Min read
Goodies Narayanan joins Bacardi as Marketing Director - CMO India
Dec 03, 2025
13:36
IST 1Min read
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Topical Spot
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Revisiting AIDS Awareness ads that broke stigma and started conversations
Dec 01, 2025
17:30
IST 2 Min read
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Children's Day brand campaigns that rethink modern childhood
Nov 14, 2025
15:03
IST 2Min read
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Experts Speak
It’s like losing family: Ad veterans on the end of DDB, FCB and MullenLowe
Dec 03, 2025
07:00
IST 10 Min read
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After a year of mergers, the value test awaits ad agencies in 2026
Dec 01, 2025
12:07
IST 7Min read
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Interviews
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Advertising still treats ageing as either illness, retirement, or dependence: Sanjay Mehta
Dec 02, 2025
09:00
IST 7 Min read
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Exicom’s Khushboo Chawla on how B2B marketing in the EV space is shifting from awareness to credibility
Nov 06, 2025
09:00
IST 5Min read
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The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
Oct 24, 2025
10:00
IST
8 Min read
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BIBA allocates its highest visibility and 40-45% of spends to festive months
Oct 17, 2025
12:42
IST
7 Min read
Case Studies
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Case Study: How Mangaldeep’s digital Deepotsav enabled remote participation in Ayodhya’s Diwali
Nov 21, 2025
12:18
IST 5 Min read
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Case Study: How Pulse used a Chhath Puja-themed game to build regional digital engagement
Nov 19, 2025
13:01
IST 5Min read
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Case Study: How Chef Sanjeev Kapoor’s digital identity got a modern makeover
Nov 11, 2025
10:00
IST
3 Min read
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Case Study: How Britannia Milk Bikis translated regional rituals into a multi-platform campaign
Nov 06, 2025
10:00
IST
3 Min read
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Case Study: How ZEE5 transformed chaos & quirks of Indian family into cultural narrative
Oct 31, 2025
09:00
IST
4 Min read
Campaign Spot
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Snapchat India's campaign highlights real, visual connections among Gen Z
Nov 26, 2025
18:22
IST 2 Min read
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Galaxy’s new ad with Mrunal Thakur aims to take the guilt out of self-indulgence
Nov 17, 2025
11:33
IST 2Min read
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Guest Post
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The child within the creative: Why growing up can be a creative block
Nov 28, 2025
10:00
IST 4 Min read
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Tracks of time: How trams became India’s OG billboards
Nov 26, 2025
12:30
IST 3Min read
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Samosa Snippets
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What BBDO, TBWA and McCann bring to Omnicom’s reshaped empire
Dec 02, 2025
17:54
IST 5 Min read
The past, present and future of the Omnicom-IPG acquisition
Dec 02, 2025
16:58
IST 7Min read
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Movie Marketing
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5 Min read
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Inside Wicked: For Good’s fan-driven, collaboration-heavy marketing for the sequel
Nov 21, 2025
13:19
IST 4Min read
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