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The FMCG marketing trends to watch in India in 2026
Jan 06, 2026
09:03
IST
6 Min read
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What it took for MasterChow to build a new category and claim 60% market share
Jan 06, 2026
09:00
IST 6Min read
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Manish Tolani of Hilton on the rise of experience-led storytelling in hospitality
Jan 05, 2026
09:00
IST
13 Min read
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Latest Stories
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Google India elevates Siddharth Shekhar to Director, LCS India
Jan 06, 2026
18:46
IST 1 Min read
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Cheil Worldwide onboards Sungkyoon Kim as President & CEO at Cheil South West Asia
Jan 06, 2026
18:45
IST 1Min read
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News
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Reddit introduces AI-powered 'Max campaigns' with new audience insights
Jan 06, 2026
11:58
IST 2 Min read
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OpenAI considering to acquire Pinterest, say reports
Jan 06, 2026
11:30
IST 2Min read
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France and Malaysia join India to condemn Grok over sexualised deepfakes
Jan 05, 2026
12:15
IST
2 Min read
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Industry Updates
Google India elevates Siddharth Shekhar to Director, LCS India
Jan 06, 2026
18:46
IST 1 Min read
Cheil Worldwide onboards Sungkyoon Kim as President & CEO at Cheil South West Asia
Jan 06, 2026
18:45
IST 1Min read
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Topical Spot
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How health and wellness brands race against time to keep New Year resolutions alive
Jan 05, 2026
16:20
IST 6 Min read
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How the 12 grapes trend gave quick commerce platforms a marketing opportunity
Jan 02, 2026
18:20
IST 5Min read
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Experts Speak
The FMCG marketing trends to watch in India in 2026
Jan 06, 2026
09:03
IST 6 Min read
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Indian advertising in 2026: Creativity in an era of AI, data and mergers
Jan 05, 2026
13:10
IST 7Min read
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Interviews
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Manish Tolani of Hilton on the rise of experience-led storytelling in hospitality
Jan 05, 2026
09:00
IST 13 Min read
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Being known is easy, being understood takes sustained effort: Sapna Desai
Dec 30, 2025
09:00
IST 8Min read
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Case Studies
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Dec 30, 2025
11:51
IST 3 Min read
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
IST 7Min read
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Dec 23, 2025
12:22
IST
5 Min read
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Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Dec 19, 2025
11:29
IST
4 Min read
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Case Study: Zepto’s Mithai Wars turned Diwali mithai choices into an election-style contest
Dec 16, 2025
11:21
IST
5 Min read
Campaign Spot
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Phoenix Malls reflects modern Indian celebrations in their festive campaign through Aanchal Anita Dhara’s narrative
Jan 05, 2026
16:44
IST 3 Min read
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Mia by Tanishq taps Hornbill Festival 2025 to engage young, style-forward audiences
Dec 29, 2025
19:13
IST 3Min read
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Guest Post
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Digital marketing industry wrap-up 2025: A defining year of acceleration & reinvention
Dec 24, 2025
14:17
IST 4 Min read
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Not every Christmas ad needs snow, songs, or a sale
Dec 23, 2025
09:00
IST 3Min read
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/socialsamosa/media/media_files/2025/12/15/sd-2025-12-15-14-00-13.jpg)
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How creator culture inspired the rise of short-form content in OTT
Dec 10, 2025
14:34
IST
5 Min read
Samosa Snippets
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Marketing resolutions for 2026, according to brand marketers
Jan 02, 2026
09:00
IST 7 Min read
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CMOs reveal campaigns they wish were theirs
Dec 31, 2025
09:00
IST 7Min read
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Movie Marketing
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5 Min read
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Inside Wicked: For Good’s fan-driven, collaboration-heavy marketing for the sequel
Nov 21, 2025
13:19
IST 4Min read
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