News

Google Releases Experimental App to Run AI Models Locally on Mobile Devices News

Google launches app to run AI models on phones without internet

By Social Samosa
Jun 02, 2025 19:02 IST 1 Min read
Google plans appeal after judge rules it broke antitrust laws in search News

Google plans appeal after judge rules it broke antitrust laws in search

By Social Samosa
Jun 02, 2025 12:09 IST 2Min read
Instagram Expands Comment Filter Tools for Creators With Over 100K Followers News
Instagram adds new comment filters for creators with over 100K followers
By Social Samosa
Jun 02, 2025 10:53 IST 1 Min read
Meta Outlines Latest Updates to its Marketing and Graph APIs News
Advertisers get more control as Meta revamps ad copies API
By Social Samosa
May 30, 2025 11:28 IST 2 Min read
YouTube Shorts Adds Google Lens for Instant Object and Landmark Search News
YouTube Shorts adds Google Lens for instant search
By Social Samosa
May 30, 2025 11:00 IST 2 Min read

Industry Updates

Pratik Mazumder Industry Updates

Pratik Mazumder bids farewell to Mahindra Holidays

By Social Samosa
Jun 02, 2025 17:39 IST 1 Min read
GULSHAN VERMA Industry Updates

Gulshan Verma becomes director of Amazon Ads in India

By Social Samosa
Jun 02, 2025 15:44 IST 1Min read
SACHIN SALIAN Industry Updates
Aurionpro announces Sachin Salian as Chief Marketing Officer
By Social Samosa
Jun 02, 2025 15:08 IST 2 Min read
GAYATRI GOGATE Industry Updates
Eggfirst names Gayatri Gogate as Chief Operating Officer
By Social Samosa
Jun 02, 2025 13:02 IST 1 Min read
Bhavya Taneja Industry Updates
PNB Housing Finance elevates marketing head Bhavya Taneja to CMO
By Social Samosa
Jun 02, 2025 12:39 IST 1 Min read

Topical Spot

xv Topical Spot

Revisiting menstrual hygiene campaigns that challenged stigma

By Social Samosa
May 28, 2025 19:07 IST 2 Min read
xv Topical Spot

Mental health campaigns over the years that reminded us to look beyond the smile

By Social Samosa
May 22, 2025 10:00 IST 2Min read
Brands pay tribute as Virat Kohli retires from Test cricket Topical Spot
Brands pay tribute as Virat Kohli retires from Test cricket
By Social Samosa
May 12, 2025 17:56 IST 2 Min read
best mothers day campaign Topical Spot
Mother’s Day ads of 2025 spotlight the invisible journey of motherhood
By Social Samosa
May 09, 2025 18:00 IST 1 Min read
Who’s Sponsoring Whom? A Look at IPL 2025 Team Partnerships Topical Spot
Who’s sponsoring whom? A look at IPL 2025 team partnerships
By Social Samosa
May 07, 2025 18:13 IST 9 Min read

Experts Speak

Winning a Cannes Lions Experts Speak

The (unofficial) guide to winning a Cannes Lion

By Pranali Tawte
Jun 02, 2025 09:25 IST 9 Min read
Brands want to be bff Experts Speak

Why brands want to be your best friend

By Karuna Sharma
May 30, 2025 13:41 IST 6Min read
learning global mental health ads Experts Speak
Learning from global mental health ads
By Sneha Medda
May 29, 2025 14:52 IST 5 Min read
menstrual hygiene ads Experts Speak
When can ads reflect the daily reality of menstruation?
By Shamita Islur
May 28, 2025 18:15 IST 9 Min read
fef Experts Speak
Where does SVOD stand in India?
By Harshal Thakur
May 27, 2025 13:41 IST 7 Min read

Interviews

efe Interviews

The Pant Project’s Sukita Tapadia on why reaching the right audience is more important than going viral

By Harshal Thakur
Jun 02, 2025 10:00 IST 10 Min read
Youri Guerassimov Interviews

Learning boundaries from French advertising culture with Youri Guerassimov

By Shamita Islur & Karuna Sharma
May 26, 2025 15:02 IST 7Min read
Amitesh Rao Interviews
Good creative work creates real impact: Amitesh Rao
By Karuna Sharma
May 26, 2025 09:41 IST 8 Min read
Namrata Thakker Interviews
Namrata Thakker Shah on why PR & communications are undervalued in the marketing ecosystem
By Karuna Sharma
May 23, 2025 12:07 IST 5 Min read
fefd Interviews
A new brand with 30% awareness might see a 10% uplift with just a 1Cr spend in IPL: Hansa Research's Sandeep Ranade
By Harshal Thakur
May 14, 2025 15:05 IST 7 Min read

Case Studies

cv Case Studies

Case Study: How Taj Mahal Tea turned tea brewing into a sensory experience with an experimental musical installation

By Social Samosa
May 27, 2025 18:23 IST 4 Min read
xv Case Studies

Case Study: How Myntra's campaign focused on simplifying festive attire choices for wedding guests

By Social Samosa
May 21, 2025 10:00 IST 5Min read
xvBingo! Tedhe Medhe’s Bihu campaign brought Assam’s festive energy to Guwahati through engaging street activations, traditional food, and live folk music. By combining bold flavours with local cultural elements, it transformed Latasil Park into a vibrant celebration of regional pride. Here’s how it unfolded. Case Studies
Case Study: How Bingo! Tedhe Medhe used Bihu to roll out a festival-themed street campaign in Assam
By Social Samosa
May 14, 2025 12:28 IST 8 Min read
Sunrise’s Bihu campaign Case Studies
Case Study: How Sunrise Spices rekindled Assam’s Bihu spirit through culture & cuisine
By Social Samosa
May 09, 2025 10:00 IST 7 Min read
cbb Case Studies
Case Study: How Tira turned auto-rickshaws into beauty hotspots for Women’s day
By Social Samosa
Apr 16, 2025 10:00 IST 5 Min read

Campaign Spot

Airtel’s new campaign Campaign Spot

Airtel’s new campaign fights digital scams with a reassuring message

By Shamita Islur
Jun 02, 2025 16:00 IST 4 Min read
TATA ads Campaign Spot

Tata Trusts' new campaign wants you to talk about periods like you talk about hair fall

By Joe
May 30, 2025 16:59 IST 3Min read
xv Campaign Spot
Tinder's latest campaign lets you clear out emotional clutter with a trash truck
By Social Samosa
Apr 25, 2025 16:50 IST 2 Min read
759 Campaign Spot
How UltraTech Cement took a step towards sustainability at Maha Kumbh 2025 with ‘MahaKumbh ka MahaSankalp’
By Social Samosa
Apr 24, 2025 11:54 IST 3 Min read
lufthansa Campaign Spot
Lufthansa teams up with Falguni Shane Peacock for Lakme Fashion Week 2025
By Social Samosa
Apr 03, 2025 15:48 IST 2 Min read

Guest Post

Abhishek Jain Guest Post

How India’s small towns are rewriting the rules of branding & content

By Social Samosa
May 23, 2025 10:00 IST 4 Min read
Divyank Jain Guest Post

The coming of age of IPL (and marketing)

By Social Samosa
May 15, 2025 18:49 IST 5Min read
maternal playbook Guest Post
Lessons in leadership from the maternal playbook
By Social Samosa
May 08, 2025 11:39 IST 4 Min read
Jyoti Chugh Bhatia, Group Director, Gozoop Creative. Guest Post
From thirsty to trending: Beverage brands making summer moves
By Social Samosa
Apr 23, 2025 10:00 IST 3 Min read
Sarvesh Bagla, CEO and Founder, Techmagnate Guest Post
Why India's BFSI entities need a strong organic digital roadmap to drive sustainable growth in 2025
By Social Samosa
Apr 21, 2025 12:32 IST 4 Min read

Samosa Snippets

THE EVOLUTION OF NO SMOKING ADS Samosa Snippets

Anti-tobacco advertising’s long fight against smoking

By Joe
Jun 02, 2025 18:10 IST 8 Min read
how to use youtube auto dub Samosa Snippets

Lost in (auto)translation? A creator’s guide to YouTube’s AI dubbing tool

By Joe
May 27, 2025 10:00 IST 6Min read
Gen Z wants from Goafest Samosa Snippets
What Gen Z wants from Goafest
By Shamita Islur
May 23, 2025 11:58 IST 4 Min read
XV Samosa Snippets
What Indian advertising awards can learn from our western counterparts
By Joe
May 21, 2025 10:00 IST 5 Min read
XV Samosa Snippets
The evolving voice of mental health in advertising
By Joe
May 20, 2025 16:56 IST 7 Min read

Movie Marketing

xv Movie Marketing

How Final Destination: Bloodlines' marketing used fear to fuel its comeback

By Joe
May 16, 2025 16:45 IST 3 Min read
dv Movie Marketing

How HBO cultivated The White Lotus phenomenon beyond the screen

By Joe
Apr 07, 2025 12:09 IST 6Min read
fef Movie Marketing
From Reels to radio: How Mere Husband Ki Biwi made noise before its release
By Harshal Thakur
Feb 21, 2025 12:31 IST 4 Min read
ce Movie Marketing
Inside the mighty marketing tour of Baby John
By Harshal Thakur
Dec 27, 2024 19:22 IST 5 Min read
fef Movie Marketing
Inside Netflix's omnipresent marketing campaign for Squid Game Season 2
By Harshal Thakur
Dec 26, 2024 12:37 IST 5 Min read