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Jagruti Verma

Jagruti Verma is the Head of Content – The Pulse Magazine and New Initiatives at Social Samosa Network. With a background in journalism, marketing, and content strategy, she is passionate about exploring stories that decode the A&M ecosystem, digital trends and audience behaviour.

TikTok ban marketingIndian Social Media

In-depth: How TikTok ban impacts marketing plans?

Social Samosa asks experts for their take on how the ban on TikTok would impact creators, brands and marketing plans in the works.

By Jagruti Verma
Jul 07, 2020 05:02 IST 4 Min read
Spotify K-PopSamosa Snippets
Spotify India campaign pushes K-Pop playlists to meet increasing demand
By Jagruti Verma
Jul 06, 2020 04:21 IST 11 Min read
Agencies work from homeIndian Social Media
Three months in, A&M agencies adjust to Work from Home
By Jagruti Verma
Jun 29, 2020 05:36 IST 6 Min read
Ministry of Ayush Yoga DayCampaign Spot
Ministry of AYUSH leverages Instagram to promote International Yoga Day 2020
By Jagruti Verma
Jun 22, 2020 11:51 IST 27 Min read
Kids channels social mediaIndian Social Media
Social Media: The interactive extension of Kids channels
By Jagruti Verma
Jun 18, 2020 07:05 IST 4 Min read
Twitter FleetsTwitter
Expert Speak: Twitter Fleets and its value in social media mix
By Jagruti Verma
Jun 15, 2020 05:55 IST 8 Min read
OTT social media strategiesIndian Social Media
Decoding: Comparative analysis of OTT Social media strategies
By Jagruti Verma
Jun 03, 2020 06:55 IST 10 Min read
Canon webinarsInterviews
Interview: C Sukumaran on Canon regional approach with webinars
By Jagruti Verma
Jun 03, 2020 04:41 IST 11 Min read
lockdown voiceoversIndian Social Media
In-Depth: How voiceovers emerged as the hero of lockdown campaigns
By Jagruti Verma
Jun 01, 2020 05:50 IST 6 Min read
Kent RO adIndian Social Media
Outrage prompts Kent RO to apologise for distasteful ad
By Jagruti Verma
May 27, 2020 12:44 IST 2 Min read
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