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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Jeevansathi.comBrand Saga

Brand Saga: Jeevansathi.com’s love match with marketing

This wedding season, we explore how marketing has played a key role in laying the foundation of Jeevansathi.com, a brand that has found pain points in the process of match-making and sprinkled a bit of its love for humour in marketing to connect with users. Launched at a time when parents called the shots on match-making, the platform has come a long way in its storytelling. Read its saga here.

By Pranali Tawte
logoDec 19, 2024 11:44 ISTlogo 8 Min read
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Reduction in talent to brand conflicts: What lies ahead for Omnicom-IPG merger
By Pranali Tawte
logoDec 13, 2024 15:34 ISTlogo 8 Min read
Swiggy marketingBrand Saga
Brand Saga: Swiggy's marketing trail to IPO
By Pranali Tawte
logoDec 12, 2024 12:53 ISTlogo 10 Min read
YesMadam.Experts Speak
How not to follow YesMadam and other brands racing for the low-hanging fruit
By Pranali Tawte
logoDec 11, 2024 17:22 ISTlogo 7 Min read
Wrapped 2024Campaign Spot
Spotify's new ad films unveil 2024 Wrapped with humour
By Pranali Tawte
logoDec 06, 2024 18:45 ISTlogo 3 Min read
Agency LifeExperts Speak
What agency life could be in 2025…
By Pranali Tawte
logoDec 06, 2024 10:55 ISTlogo 7 Min read
OOH.Experts Speak
The shifting terrain of OOH advertising in 2024
By Pranali Tawte
logoDec 02, 2024 13:24 ISTlogo 8 Min read
print mediaExperts Speak
Is innovation the lifeline for print media’s survival?
By Pranali Tawte
logoNov 21, 2024 15:10 ISTlogo 9 Min read
Men's DayExperts Speak
Are Indian ads finally redefining what it means to be a man?
By Pranali Tawte
logoNov 18, 2024 15:38 ISTlogo 8 Min read
real estateInterviews
Rima Kirtikar on the power of immersive experiences in real estate
By Pranali Tawte
logoNov 13, 2024 10:00 ISTlogo 5 Min read
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