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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

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The year 2023 saw unconventional influencers stepping into the limelight and virtual influencers gained brand trust. This year, as AI gains prominence across A&M, influencer marketing is poised to shift, too. Experts share what lies ahead and share tips for creators and brands to stand out.

By Pranali Tawte
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Experts analyze the shifting sands of BFSI marketing in 2023
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India's Gen Z audience is of paramount significance in shaping digital trends, making it a crucial market for us: Joe Darko
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World Cup campaignsExperts Speak
Experts Speak: ICC Men’s Cricket World Cup campaigns that hit a sixer this season
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Experts Speak: Reimagining iconic festive ads with AI
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logoNov 14, 2023 12:22 ISTlogo 4 Min read
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Media Laddi: World Cup dominates Diwali media plans, TV gets bigger splash
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E-commerce brands focus on Tier II and III cities this festive with digital in their media mix
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