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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Diwali media planExperts Speak

Media Laddi: World Cup dominates Diwali media plans, TV gets bigger splash

This Diwali is different for marketers as one of the biggest Hindu festivals, the festival of lights, coincides with no less than any other festival, ICC Men’s Cricket World Cup and brings unique challenges and opportunities with it. Social Samosa turns to experts to understand how this double dhamka has changed the media laddi to find out the media plan for the season. 

By Pranali Tawte
logoNov 08, 2023 16:44 ISTlogo 5 Min read
e-commerce brandsExperts Speak
E-commerce brands focus on Tier II and III cities this festive with digital in their media mix
By Pranali Tawte
logoNov 06, 2023 15:29 ISTlogo 7 Min read
Kartikeya BhandariMarketing Shorts
The primary goal of Livspace during the festive season is to boost brand visibility & recognition: Kartikeya Bhandari
By Pranali Tawte
logoNov 03, 2023 11:54 ISTlogo 3 Min read
wedding seasonExperts Speak
Indian brands prep for the big fat wedding season by focusing on regional marketing
By Pranali Tawte
logoNov 02, 2023 15:01 ISTlogo 6 Min read
Nipun MaryaInterviews
The gaming community is a core pillar for iQOO: Nipun Marya
By Pranali Tawte
logoOct 26, 2023 11:48 ISTlogo 8 Min read
Shashank SrivastavaMarketing Shorts
Shashank Srivastava on how Maruti Suzuki is allocating 40% of ad spends to this festive season
By Pranali Tawte
logoOct 25, 2023 14:37 ISTlogo 4 Min read
Sumeet SinghInterviews
InfoEdge's Sumeet Singh on pivoting Naukri.com's marketing strategy
By Pranali Tawte
logoOct 20, 2023 10:35 ISTlogo 6 Min read
Anshul AilawadiSamosa Snippets
Viacom18’s Anshul Ailawadi on how marketing music became MTV Hustle’s marketing tactic
By Pranali Tawte
logoOct 18, 2023 15:47 ISTlogo 4 Min read
Generative AISamosa Snippets
Experts discuss the prospects of AI in advertising and marketing
By Pranali Tawte
logoOct 17, 2023 16:50 ISTlogo 5 Min read
festive marketingFestive Marketing Camp
Festive Marketing: Content creator's role in India's shopping choices
By Pranali Tawte
logoOct 17, 2023 16:13 ISTlogo 4 Min read
Prev 1 ... 16 17 18 Next

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