• Latest Updates
    • Industry News
  • Campaign Updates
    • Campaign Spot
    • Campaign Feature
    • Campaign Face Off
    • Campaign Review
    • Topical Spot
    • Ad Spot
  • Industry Telescope
    • Expert Speak
    • Guest Post
    • Campaign Confessions
  • Interviews
  • The Pulse
  • Case Studies
  • Events
    • 30Under30
    • SuperWomen
    • Best Social Media Brands
    • Indian Agency Awards
  • Platform Updates
    • How To
    • Instagram
    • Facebook
    • Threads
    • LinkedIn
    • Twitter
    • Google
    • Youtube
    • SnapChat
    • Pinterest
  • Marketer's Hub
    • Samosa Snippets
    • Brand Saga
    • Decode
    • Social Media Strategy
    • Deep Dive
ad_close_btn
  • News
  • Industry Updates
  • Topical Spot
  • Experts Speak
  • Interviews
  • Case Studies
  • Campaign Spot
  • Guest Post
  • Samosa Snippets
  • Movie Marketing

Powered by :

You have successfully subscribed the newsletter.
banner
author image

Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Marketing gimmicksExperts Speak

Marketing gimmicks: When brands push the limits for attention

The popular ‘April Fools marketing shtick’ has made its comeback, way before April. This time, brands have taken it too far by faking death and even faking deepfake rumours. The recent campaign involving Poonam Pandey has posed an important question - how far will brands go to win consumer attention? Experts reflect. 

By Pranali Tawte
logoFeb 05, 2024 13:24 ISTlogo 8 Min read
Harsha Razdan dentsuInterviews
Dentsu will prioritize customer domain acquisitions in its upcoming phase: Harsha Razdan
By Pranali Tawte
logoJan 25, 2024 10:00 ISTlogo 12 Min read
Sunil ChhetriExperts Speak
Experts Speak: How can Sunil Chhetri strike more goals in the brand world?
By Pranali Tawte
logoJan 24, 2024 14:16 ISTlogo 7 Min read
BFSI MarketingExperts Speak
Road to 2024: BFSI marketing to bank on digital, MarTech, and sports
By Pranali Tawte
logoJan 17, 2024 18:05 ISTlogo 5 Min read
Shark Tank IndiaMarketing Shorts
From memes to campus visits, Shark Tank India plans an elaborate marketing campaign for Season 3 launch
By Pranali Tawte
logoJan 11, 2024 12:13 ISTlogo 8 Min read
influencer marketingExperts Speak
Road to 2024: The next chapter of Influencer Marketing
By Pranali Tawte
logoJan 03, 2024 18:53 ISTlogo 7 Min read
Snapchat features#SocialThrowback
Social Throwback 2023: Snapchat updates in a glance
By Pranali Tawte
logoDec 29, 2023 16:02 ISTlogo 4 Min read
influencer from scratchExperts Speak
Experts share the formula behind building an influencer from scratch
By Pranali Tawte
logoDec 26, 2023 16:50 ISTlogo 9 Min read
BFSI marketingExperts Speak
Experts analyze the shifting sands of BFSI marketing in 2023
By Pranali Tawte
logoDec 20, 2023 17:42 ISTlogo 6 Min read
Joe DarkoIndian Social Media
India's Gen Z audience is of paramount significance in shaping digital trends, making it a crucial market for us: Joe Darko
By Pranali Tawte
logoNov 23, 2023 17:48 ISTlogo 6 Min read
Prev 1 ... 15 16 17 Next

banner
Latest Stories
banner
banner
banner
banner
Latest Stories
Latest Stories
    Powered by


    Subscribe to our Newsletter!




    Powered by
    Select Language
    English

    Share this article

    If you liked this article share it with your friends.
    they will thank you later

    Facebook
    Twitter
    Whatsapp

    Copied!