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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Abby Awards,Samosa Snippets

Inside Abby Awards 2024 Powered by One Show with Ajay Kakar

As the Abby Awards 2024 Powered by One Show enters its 55th year, Ajay Kakar reflects on the awards' history and relevance. He talks about the industry's participation this year, growth in new age categories and returning agencies.

By Pranali Tawte
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Jaideep Gandhi and Mohit Joshi on what to expect at Goafest 2024
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FISamosa Snippets
Cleartrip’s Ayushi Agarwal on summer marketing, media mix, and the MS Dhoni campaign
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Unmasking motherhood: A journey from stereotypes to real experiences
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logoMay 13, 2024 18:55 ISTlogo 9 Min read
Dream11 marketingInterviews
How has IPL contributed to Dream11’s growth? CMO Vikrant Mudaliar answers
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rejected campaign ideaExperts Speak
Agencies weigh in on ownership of rejected ideas
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logoApr 25, 2024 18:06 ISTlogo 5 Min read
AI missing in IPL adsExperts Speak
AI is missing in IPL ads and there’s a reason why; ad agencies tell
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logoApr 15, 2024 18:59 ISTlogo 6 Min read
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Beyond cliches and stereotypes: Brands that have got their women representation right
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logoApr 15, 2024 12:08 ISTlogo 5 Min read
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It's crucial to establish a clear connection between the growth of the company and its employees: Aditya Kanthy
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logoApr 12, 2024 11:57 ISTlogo 14 Min read
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