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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Original Source’s new adCampaign Spot

Original Source’s new ad leverages AI to make showering feel like an extreme sport

The ad, created by Fold7 and director Chris Boyle, turns a sluggish man’s morning shower into a surreal, AI-crafted adventure the moment he opens the shower gel.

By Shamita Islur
Mar 11, 2025 18:54 IST 2 Min read
gender equality in A&M and media Experts Speak
Women leaders share their vision for gender equality in A&M and media workplaces
By Shamita Islur
Mar 07, 2025 16:45 IST 7 Min read
Maruti Suzuki’s marketing strategyInterviews
From ‘spray and pray' to AI-powered omnichannel experience: Partho Banerjee on Maruti Suzuki’s marketing strategy
By Shamita Islur
Mar 06, 2025 14:25 IST 8 Min read
Meta’s loosening grip on content moderation Decode
Decoding how Meta’s loosening grip on content moderation could lead to consumer distrust
By Shamita Islur
Mar 04, 2025 17:59 IST 5 Min read
SEO playbookExperts Speak
AI has changed the SEO playbook: What’s next for marketers?
By Shamita Islur
Feb 26, 2025 15:22 IST 6 Min read
AI copyright battlesDecode
Decoding how AI copyright battles could change the future of AI development
By Shamita Islur
Feb 24, 2025 11:06 IST 6 Min read
Lynx’s latest campaign Campaign Spot
Lynx’s latest micro ads offer a bold and bizarre take on intimate fragrance
By Shamita Islur
Feb 20, 2025 19:25 IST 3 Min read
FNP’s Valentine's strategyMarketing Shorts
Inside FNP’s Valentine's strategy: Personalisation, storytelling & digital-first approach
By Shamita Islur
Feb 14, 2025 11:22 IST 5 Min read
sexual wellness brands Experts Speak
Making pleasure mainstream: What sexual wellness brands have planned for Valentine's Day
By Shamita Islur
Feb 11, 2025 18:00 IST 9 Min read
Wavemaker’s Sairam RanganathanInterviews
Consumers are more likely to share data when brands offer value-driven experiences: Wavemaker’s Sairam Ranganathan
By Shamita Islur
Feb 07, 2025 14:44 IST 12 Min read
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