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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Jockey India's CMO Nihal Rajan Interviews

We spend 3.5 to 4.5% of our revenue on advertising: Jockey India’s CMO Nihal Rajan

Nihal Rajan discusses Jockey India's marketing strategy, engaging with younger audiences, specifically Gen Z, its storytelling in campaigns, media mix, sports collaborations and more.

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