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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Roku's new adsGlobal Samosa

Roku's new ads turns tech frustrations into a hilarious screaming match

The three sets of ads, made by agency Fellow Kids and director Dave Laden, lean into the frustrations of modern TV usage and shopping experiences, exaggerated to the point of absurdity. 

By Shamita Islur
Oct 03, 2024 19:28 IST 2 Min read
Gandhi Jayanti adsTopical Spot
Evergreen ads that hold relevance on Gandhi Jayanti
By Shamita Islur
Oct 01, 2024 19:32 IST 2 Min read
BlueskyyDecode
Could Bluesky be the decentralised future of social media or is it just another fleeting trend?
By Shamita Islur
Sep 30, 2024 19:05 IST 6 Min read
Experiential Marketing enhances brand experiencesFestive Marketing Camp
How Experiential Marketing enhances brand experiences and customer delight
By Shamita Islur
Sep 27, 2024 18:56 IST 4 Min read
communication design from target audiencesFestive Marketing Camp
How to shift communication design from target audiences to target cultures
By Shamita Islur
Sep 27, 2024 17:27 IST 3 Min read
Vineet Bajpai, Magnon GroupInterviews
AI tools can't replace human touch, clients still need agency expertise: Vineet Bajpai, Magnon Group
By Shamita Islur
Sep 27, 2024 13:14 IST 13 Min read
Google's antitrust lawsuitDecode
Inside Google's antitrust lawsuit: Global scrutiny & future of big tech
By Shamita Islur
Sep 25, 2024 14:38 IST 8 Min read
Kavitha Gold and DiamondsCampaign Spot
Kavitha Gold and Diamonds shows self-expression has no gender in a new ad
By Shamita Islur
Sep 23, 2024 19:47 IST 2 Min read
Jockey India's CMO Nihal RajanInterviews
We spend 3.5 to 4.5% of our revenue on advertising: Jockey India’s CMO Nihal Rajan
By Shamita Islur
Sep 19, 2024 14:02 IST 11 Min read
Pepsi chases after pizza delivery driversCampaign Spot
Pepsi chases after pizza delivery drivers in cheeky new ad
By Shamita Islur
Sep 13, 2024 19:34 IST 2 Min read
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