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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Airtel’s new campaign Campaign Spot

Airtel’s new campaign fights digital scams with a reassuring message

The campaign's central message is simple yet reassuring: "Kuch Nahi Hoga" (Nothing will happen), aiming to establish Airtel as a guard who would protect users.

By Shamita Islur
Jun 02, 2025 16:00 IST 4 Min read
menstrual hygiene ads Experts Speak
When can ads reflect the daily reality of menstruation?
By Shamita Islur
May 28, 2025 18:15 IST 9 Min read
Youri GuerassimovInterviews
Learning boundaries from French advertising culture with Youri Guerassimov
By Shamita Islur & Karuna Sharma
May 26, 2025 15:02 IST 7 Min read
Gen Z wants from GoafestSamosa Snippets
What Gen Z wants from Goafest
By Shamita Islur
May 23, 2025 11:58 IST 4 Min read
Rishad Tobaccowala on AIMarketing Shorts
Rishad Tobaccowala on how customers are the real god, not the clients
By Shamita Islur
May 22, 2025 13:11 IST 4 Min read
skincare brands market sunscreenExperts Speak
Internet trends make skincare brands use Instagram to market sunscreen
By Shamita Islur
May 21, 2025 11:56 IST 7 Min read
SW Network anniversary Samosa Snippets
Building an independent specialised agency ft. SW Network founders
By Shamita Islur
May 13, 2025 18:07 IST 5 Min read
environmental cost of AIDecode
Decoding the hidden environmental cost of AI
By Shamita Islur
May 12, 2025 18:31 IST 5 Min read
use of star power during IPLExperts Speak
Can star power turn IPL into India’s Super Bowl moment?
By Shamita Islur
May 06, 2025 17:30 IST 7 Min read
Snapchat’s advertising potentialSamosa Snippets
Understanding Snapchat’s advertising potential
By Shamita Islur
May 06, 2025 12:00 IST 6 Min read
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