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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

controversies in Indian marketing #SocialThrowback

Social Throwback 2023: The biggest controversies in Indian marketing

From calls for boycotts to influencer endorsements, several incidents have surfaced, shaping the landscape of advertising and marketing practices in the country in 2023. We recap a few of them.

By Shamita Islur
logoDec 28, 2023 13:13 IST logo 5 Min read
Elon Musk’s X #SocialThrowback
Social Throwback 2023: The year Elon Musk’s X transformed to bring in advertisers
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logoDec 21, 2023 13:44 IST logo 8 Min read
brand campaign narratives #SocialThrowback
Social Throwback 2023: Change, humour & heartfelt emotions take over brand campaign narratives
By Shamita Islur
logoDec 20, 2023 15:39 IST logo 5 Min read
client-agency dynamic Experts Speak
Brands share what they really want from ad agencies to give quick approvals
By Shamita Islur
logoDec 18, 2023 12:55 IST logo 8 Min read
guide to Twitter (X) marketing Experts Speak
An in-depth guide to X (Twitter) marketing as shared by experts
By Shamita Islur
logoDec 13, 2023 16:52 IST logo 8 Min read
Tech giants integrate AI #SocialThrowback
Social Throwback 2023: Tech giants integrate AI tools to enhance advertiser and user experience
By Shamita Islur
logoDec 11, 2023 18:14 IST logo 9 Min read
Myntra’s marketing plan Marketing Shorts
Blending tech & trends: Myntra’s marketing plan for year-end sale ft. Sunder Balasubramanian
By Shamita Islur
logoDec 08, 2023 18:23 IST logo 5 Min read
AI trends #SocialThrowback
Social Throwback 2023: From personalisation to reimagination, AI trends that took shape
By Shamita Islur
logoDec 06, 2023 14:28 IST logo 9 Min read
Metro Brands’ Deepika Deepti Marketing Shorts
Infusing culture in footwear marketing: Metro Brands’ Deepika Deepti on reaching diverse demographics
By Shamita Islur
logoNov 30, 2023 11:28 IST logo 6 Min read
wedding campaigns Experts Speak
Grand Baraat and advertising: What should wedding campaigns talk about?
By Shamita Islur
logoNov 27, 2023 11:49 IST logo 6 Min read
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