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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Rohan BhansaliInterviews

Rohan Bhansali on why legacy agencies merging is detrimental for A&M

Rohan Bhansali of GOZOOP shares the network's journey from inception to present day, discussing challenges like retaining key talent and clients. He also laments the takeover of strong Indian advertising agencies by global networks, viewing it as unfortunate for the A&M industry.

By Shamita Islur
Jul 23, 2024 13:17 IST 7 Min read
when a merger failsExperts Speak
What happens when a merger fails?
By Shamita Islur
Jul 16, 2024 18:07 IST 7 Min read
AI campaigns in advertisingExperts Speak
How can the advertising industry keep the he‘art’ alive in AI campaigns?
By Shamita Islur
Jul 08, 2024 13:57 IST 7 Min read
Content Creators on adaptingSM Live
Content Creators on adapting & innovating strategies for social platforms
By Shamita Islur
Jul 01, 2024 16:19 IST 4 Min read
Agoda’s Krishna RathiMarketing Shorts
Agoda’s Krishna Rathi on recent marketing results & building a stronger presence with AI
By Shamita Islur
Jun 21, 2024 14:16 IST 5 Min read
Self Declaration Certificate mandateExperts Speak
Experts say not all advertising should require an SDC
By Shamita Islur
Jun 18, 2024 17:03 IST 7 Min read
Gaurav Pande of PopeyesInterviews
70-80% of our investments go into digital & hyperlocal marketing: Gaurav Pande of Popeyes
By Shamita Islur
Jun 12, 2024 13:54 IST 20 Min read
DDB Mudra Group CannesCannes Lions
DDB Mudra Group sends four entries to Cannes Lions 2024
By Shamita Islur
Jun 11, 2024 14:12 IST 5 Min read
tgthr Cannes Lions 2024Cannes Lions
Inside tgthr's shortlisted entry for Cannes Lions 2024
By Shamita Islur
Jun 06, 2024 18:46 IST 3 Min read
SW Network Cannes Lions 2024 Cannes Lions
SW Network sends Tide & Comedy Central campaigns to Cannes Lions 2024
By Shamita Islur
Jun 05, 2024 18:46 IST 4 Min read
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