author image

Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

content like Zomato Experts Speak

Error 404: Client’s risk-taking ability not found

When it comes to moment marketing, there are a few brands that have cracked the code. Zomato, Dunzo, Swiggy, and the like are often admired in this department. Clients aspire to replicate their success but there’s one massive change that needs to happen for the industry to reach that benchmark. Social Samosa speaks to ad agencies behind topical brands to find out what commonly lacks in agency-client relationships that end up hindering creativity.

By Shamita Islur
Nov 20, 2023 16:20 IST 7 Min read
Saumya Rathor Marketing Shorts
Breaking through World Cup clutter for Lay's, ft Pepsico India's Saumya Rathor
By Shamita Islur
Nov 09, 2023 19:21 IST 4 Min read
apparel brands' festive marketing Experts Speak
Festive season brings high hopes for Apparel brands in Tier II
By Shamita Islur
Oct 30, 2023 09:30 IST 6 Min read
Kunal Dubey Interviews
Cleartrip’s CMO Kunal Dubey on roping in Kidults to drive impulse travel
By Shamita Islur
Oct 27, 2023 14:13 IST 7 Min read
Durga Pujo marketing Experts Speak
Inside the grandeur of Durga Pujo marketing fare
By Shamita Islur
Oct 23, 2023 13:05 IST 6 Min read
The Sleep Company's influencer strategy Interviews
Inside The Sleep Company’s influencer strategy ft. CMO Ripal Chopda
By Shamita Islur
Oct 20, 2023 10:40 IST 4 Min read
Godrej Capital’s Nalin Jain Interviews
Godrej Capital’s Nalin Jain on addressing consumer pain points through informative content
By Shamita Islur
Oct 19, 2023 11:32 IST 8 Min read
Navratri media mix in Gujarat Experts Speak
Experts Speak: Mapping Gujarat's media consumption patterns during Navratri
By Shamita Islur
Oct 18, 2023 09:32 IST 6 Min read
regional storytelling during festivals Festive Marketing Week
The Dos and Don’ts of cultural and regional storytelling during festivals
By Shamita Islur
Oct 13, 2023 15:45 IST 4 Min read
Festive marketing Narratives Festive Marketing Week
Festive marketing: Narratives brands should tell
By Shamita Islur
Oct 11, 2023 14:58 IST 4 Min read
Prev 1 ... 16 17 18 Next