Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Content marketing with Influencers

#SMLive: The role of influencers & content in building brands...

By Shamita Islur

Jul 05, 2023 07:32 IST logo

4 Min read

Case Study: How HDFC Bank created Vigil Aunty to educate people on financial fraud

By Shamita Islur

Jul 04, 2023 04:30 IST logo

8 Min read

Meta’s Shweta Bajpai

Shweta Bajpai, Meta on how social media is shaping India’s consumer behaviour

By Shamita Islur

Jun 30, 2023 13:02 IST logo

3 Min read

Krishnarao Buddha

Samosa Snippets

Krishnarao Buddha on Parle Kismi’s journey from word of mouth to an enabler of relationships

By Shamita Islur

Jun 21, 2023 09:54 IST logo

8 Min read

Expert Speak: Is there a need for a ‘Made with AI’ tag for transparency?

By Shamita Islur

Jun 19, 2023 10:07 IST logo

11 Min read

Pranav Agarwal and Raghav Bagai

Pranav Agarwal and Raghav Bagai on building Sociowash on the pillars of talent & specialisation

By Shamita Islur

Jun 16, 2023 09:57 IST logo

13 Min read

AI Chrome extensions

Samosa Snippets

Popular AI Chrome extensions to automate work for advertising professionals

By Shamita Islur

Jun 15, 2023 07:31 IST logo

3 Min read

From stumps to billboards, a look at MS Dhoni's advertising prowess

By Shamita Islur

Jun 14, 2023 10:34 IST logo

13 Min read

Zara Hatke Zara Bachke movie marketing

Movie Marketing

Zara Hatke Zara Bachke movie marketing gets Vicky Kaushal and Sara Ali Khan to explore India’s culture

By Shamita Islur

Jun 07, 2023 04:30 IST logo

16 Min read

World Environment Day campaigns

Brands give a reality check through World Environment Day campaigns

By Shamita Islur

Jun 05, 2023 08:45 IST logo

6 Min read