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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

brand DhoniExperts Speak

From stumps to billboards, a look at MS Dhoni's advertising prowess

By Shamita Islur
Jun 14, 2023 10:34 IST 13 Min read
Zara Hatke Zara Bachke movie marketingMovie Marketing
Zara Hatke Zara Bachke movie marketing gets Vicky Kaushal and Sara Ali Khan to explore India’s culture
By Shamita Islur
Jun 07, 2023 04:30 IST 16 Min read
World Environment Day campaignsTopical Spot
Brands give a reality check through World Environment Day campaigns
By Shamita Islur
Jun 05, 2023 08:45 IST 6 Min read
AI campaignsTopical Spot
The Early AI Adopters: Indian Brands embracing AI to stay ahead of the curve
By Shamita Islur
Jun 01, 2023 12:29 IST 9 Min read
Cannes Lions winning campaignExperts Speak
Expert Speak: What makes a Cannes Lions winning campaign?
By Shamita Islur
May 31, 2023 11:40 IST 7 Min read
Future of CreativitySamosa Snippets
#Goafest2023: Keeping talent at the centre of advertising's future
By Shamita Islur
May 24, 2023 16:00 IST 4 Min read
TCL’s marketing strategyInterviews
#SSIPLWatch: Philip Xia on how TCL is leveraging IPL to push their TV range
By Shamita Islur
May 24, 2023 10:28 IST 20 Min read
OMD's India journeyInterviews
Keeping up with the changing media landscape: Anisha Iyer on OMD's India journey
By Shamita Islur
May 23, 2023 10:16 IST 6 Min read
Elon Musk's TeslaNews
Elon Musk’s Tesla to enter the advertising space
By Shamita Islur
May 22, 2023 09:47 IST 2 Min read
Juicy Chemistry marketingSocial Media Strategy
Inside: Juicy Chemistry's digital marketing footprint
By Shamita Islur
May 19, 2023 11:57 IST 5 Min read
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