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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

AI trends in 2024Experts Speak

Upskilling, personalization & adaptability: AI trends to expect in 2024

From workforce transformations and personalization at scale to the evolving dynamics of client briefs, experts highlight the AI trends that are expected to evolve advertising and marketing.

By Shamita Islur
Jan 04, 2024 16:05 IST 6 Min read
controversies in Indian marketing#SocialThrowback
Social Throwback 2023: The biggest controversies in Indian marketing
By Shamita Islur
Dec 28, 2023 13:13 IST 5 Min read
Elon Musk’s X #SocialThrowback
Social Throwback 2023: The year Elon Musk’s X transformed to bring in advertisers
By Shamita Islur
Dec 21, 2023 13:44 IST 8 Min read
brand campaign narratives #SocialThrowback
Social Throwback 2023: Change, humour & heartfelt emotions take over brand campaign narratives
By Shamita Islur
Dec 20, 2023 15:39 IST 5 Min read
client-agency dynamicExperts Speak
Brands share what they really want from ad agencies to give quick approvals
By Shamita Islur
Dec 18, 2023 12:55 IST 8 Min read
guide to Twitter (X) marketing Experts Speak
An in-depth guide to X (Twitter) marketing as shared by experts
By Shamita Islur
Dec 13, 2023 16:52 IST 8 Min read
Tech giants integrate AI#SocialThrowback
Social Throwback 2023: Tech giants integrate AI tools to enhance advertiser and user experience
By Shamita Islur
Dec 11, 2023 18:14 IST 9 Min read
Myntra’s marketing planMarketing Shorts
Blending tech & trends: Myntra’s marketing plan for year-end sale ft. Sunder Balasubramanian
By Shamita Islur
Dec 08, 2023 18:23 IST 5 Min read
AI trends#SocialThrowback
Social Throwback 2023: From personalisation to reimagination, AI trends that took shape
By Shamita Islur
Dec 06, 2023 14:28 IST 9 Min read
Metro Brands’ Deepika DeeptiMarketing Shorts
Infusing culture in footwear marketing: Metro Brands’ Deepika Deepti on reaching diverse demographics
By Shamita Islur
Nov 30, 2023 11:28 IST 6 Min read
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