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Best Of 2021

Duroflex CSR campaign

Case Study: How Duroflex CSR campaign, ‘Gift of Sleep’ drove 2Mn plus social reach

Feb 26, 2021
CARS24 Duniya Boli Lagayegi

Case Study: How CARS24 Duniya Boli Lagayegi campaign leveraged influencers & memes for brand salience

Feb 24, 2021
Housing.com

Interview: Post our IPL campaign we saw 50%-60% increase in app installs says Snehil Gautam

Feb 23, 2021
Slow RoI Measurement

Infographic: Why you should slow your RoI measurements

Feb 2, 2021
The Belgian Waffle Co

#Interview During the pandemic we slashed AdSpends substantially to rethink our approach: Shrey Aggarwal, The Belgian Waffle Co.

Jan 21, 2021
McGrill

Case Study: How McDonald’s re-launched Chicken McGrill in a saturated QSR market

Jan 21, 2021
Neliswa Nkani

Interview: Neliswa Nkani on South African Tourism’s marketing plan for 2021

Jan 5, 2021
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INDIAN SOCIAL MEDIA

TAM Report IPL 15: 8% growth in the share of Celebrity endorsed ads over IPL 14

May 20, 2022

A look at Howzat’s Bollywood oriented IPL campaign

May 20, 2022

Zepto IPL campaign features leading music artists

May 20, 2022

Amazon India relaunches ‘Aur Dikhao’ campaign during IPL 2022

May 19, 2022

Kingfisher partners with 3 IPL teams for the new leg of its Spread The Cheer series

May 19, 2022

IPL Playbook: Anil Viswanathan on the eternal bond of Cadbury Dairy Milk & Cricket

May 16, 2022

Reach and frequency will always remain the core elements of media: Vishal Chinchankar 

May 16, 2022

Instagram shares the top trends & themes from the Indian Memeaverse 

May 11, 2022

Instagram begins testing NFTs starting this week

May 10, 2022

Jai Lala, Zenith Media on the evolving app economy & opportunities to reach the digital-first consumer 

May 5, 2022

Bharat Sethi of Rage Coffee on the role of Instagram marketing in the third wave of coffee

May 4, 2022

Kapil Grover on Burger King India’s Game Plan to win over Youth with IPL

Apr 27, 2022
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