Report

88% consumers prefer retail media for new products & brands: Report

The report notes that growth brands rely more heavily on new customer acquisition, with 68% of their revenues coming from first-time buyers compared to 58% for established leader brands.

By Social Samosa

Sep 05, 2025 14:51 IST logo

2 Min read

Report

Gen Z spends 26% less time on TV, 54% more on UGC: Report

By Social Samosa

Sep 05, 2025 12:06 IST logo

2 Min read

Report

Festive season influencer marketing spend projected to cross ₹700 Cr: Report

By Social Samosa

Sep 05, 2025 11:54 IST logo

2 Min read

Report

64% of consumers to complete entire festive shopping journey online: InMobi Advertising and Glance report

By Social Samosa

Sep 04, 2025 15:01 IST logo

2 Min read

Report

Indian TV ad volumes surge 27%, print grows 26%: Report

By Social Samosa

Sep 03, 2025 15:44 IST logo

2 Min read

Report

Celebrity-endorsed ads down 22% YoY in Jan–Jun 2025: Report

By Social Samosa

Sep 02, 2025 17:29 IST logo

2 Min read

Report

43% consumers to spend over ₹20K this festive: Report

By Social Samosa

Sep 02, 2025 17:26 IST logo

2 Min read

Report

Premium brands account for 15% of FMCG volumes in India: Report

By Social Samosa

Sep 02, 2025 17:10 IST logo

2 Min read

Report

81% of Indian festive shoppers most attentive to short video ads: Report

By Social Samosa

Aug 28, 2025 17:46 IST logo

2 Min read

Report

India ranks 2nd on Global Consumer Sentiment Index despite 3.3% dip: Report

By Social Samosa

Aug 28, 2025 17:27 IST logo

2 Min read