Guest Post

How are malls navigating the changing consumer behaviour during the holiday season

Gaurav Balani of Infiniti Mall explains how creative experiences and community-focused events during the holiday season help build customer loyalty and transform the shopping experience.

By Social Samosa

Dec 19, 2024 10:56 IST logo

4 Min read

Guest Post

Experiential marketing: A sensory journey to brand loyalty

By Social Samosa

Dec 17, 2024 11:52 IST logo

5 Min read

Guest Post

UGC: New kid with the highest marks in the marketing class

By Social Samosa

Dec 11, 2024 14:41 IST logo

4 Min read

Guest Post

The evolution of attention metrics in CTV advertising

By Social Samosa

Dec 10, 2024 10:00 IST logo

4 Min read

Guest Post

Is AI making advertising helpful or invasive?

By Social Samosa

Dec 09, 2024 11:24 IST logo

3 Min read

Guest Post

How skincare brands are redefining the marketing landscape with AI

By Social Samosa

Dec 05, 2024 10:00 IST logo

3 Min read

Guest Post

How inclusive was the ad industry in 2024?

By Social Samosa

Dec 03, 2024 10:00 IST logo

4 Min read

Guest Post

Disability in ads: Time for authentic representation, not decoration

By Social Samosa

Dec 02, 2024 15:16 IST logo

4 Min read

Guest Post

Strategies for CMOs to build strong and sustainable brands

By Social Samosa

Nov 28, 2024 12:07 IST logo

3 Min read

Guest Post

First-party data in BFSI: The key to unlocking customer-centric growth

By Social Samosa

Nov 26, 2024 16:52 IST logo

3 Min read