Interviews

Amazing Indian Stories’ Vivek Anchalia

Interviews

Cost is the biggest factor driving brand interest in AI-led content: Vivek Anchalia

As we see brands increasingly adopting AI-powered video generation in ads, there is also an increase in AI services at agencies. In our conversation, AI content studio, Amazing Indian Stories’ Vivek Anchalia unpacks the realities of building an artist-first company in an AI-powered world, sharing wisdom about why brands are truly embracing AI, how the creative process changes and more.

By Shamita Islur

Jul 03, 2025 10:00 IST logo

7 Min read

Raylin Valles of Ducktape Studio on making ads that don’t kill the idea

By Harshal Thakur

Jul 02, 2025 10:00 IST logo

12 Min read

Gautam Dutta, CEO – Revenue & Operations, PVR INOX Ltd

The Pulse Magazine

40% of cinema advertisers this year are first-timers: Gautam Dutta, PVR INOX

By Jagruti Verma

Jun 24, 2025 10:00 IST logo

4 Min read

The Pant Project’s Sukita Tapadia on why reaching the right audience is more important than going viral

By Harshal Thakur

Jun 02, 2025 10:00 IST logo

10 Min read

Youri Guerassimov

Learning boundaries from French advertising culture with Youri Guerassimov

By Shamita Islur & Karuna Sharma

May 26, 2025 15:02 IST logo

7 Min read

Good creative work creates real impact: Amitesh Rao

By Karuna Sharma

May 26, 2025 09:41 IST logo

8 Min read

Namrata Thakker

Namrata Thakker Shah on why PR & communications are undervalued in the marketing ecosystem

By Karuna Sharma

May 23, 2025 12:07 IST logo

5 Min read

A new brand with 30% awareness might see a 10% uplift with just a 1Cr spend in IPL: Hansa Research's Sandeep Ranade

By Harshal Thakur

May 14, 2025 15:05 IST logo

7 Min read

Sometimes brands don't realise the language has changed until they notice a disconnect: Skore’s Vishal Vyas

By Harshal Thakur

Apr 30, 2025 13:00 IST logo

9 Min read

Assertiveness in women is often misunderstood: Tara Kapur

By Karuna Sharma

Apr 25, 2025 10:28 IST logo

9 Min read