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YouTubers
Interviews
Feb 17, 2020
Content led engagement increased
consumer visit-frequency on
the app: Harish Narayanan,
Myntra
Interviews
Dec 4, 2019
Udit Mediratta on Budweiser’s
extended association with football
through Premier League
Chhandita Nambiar on Helo’s regional outreach strategy
Mar 27, 2020
Interview: Brands who embrace authenticity of TikTok community gain success: Sameer Singh, TikTok
Mar 18, 2020
Interview: Our influencer strategy is complementary to our brand ambassador strategy: Dilen Gandhi, Pepsico India
Mar 17, 2020
Interview: Sports Marketing has a premium tag & must be viewed through lens of RoI: Anjali Malhotra, Aviva India
Mar 16, 2020
Interview: Vinay Subramanyam, Britannia Industry on Little Hearts’ “Always on” strategy…
Mar 3, 2020
Content led engagement increased consumer visit-frequency on the app: Harish Narayanan, Myntra
Feb 17, 2020
Interview: Life Insurance sector increased AdSpends in H1 FY 2019-2020 from the previous year: Abhishek Gupta
Feb 11, 2020
PNB MetLife to go big on customer-centricity in 2020: Nipun Kaushal
Feb 4, 2020
#SamosaTalks: CMOs will have to be more accountable for business results: Sanjay Tripathy, Agilio Labs
Jan 29, 2020
We don’t want to be in ads, we want to be in content: Anmol Gill, Bacardi
Jan 27, 2020
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Campaign Reviews
68% Gen Z look to associate with brands supporting social causes: Isobar-Ipsos Report
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68% Gen Z look to associate with brands supporting social causes: Isobar-Ipsos Report
Mar 27, 2020
In times like these, we need to communicate more: Ashish Bhasin, DAN
Mar 27, 2020
COVID-19: New content formats crop up amidst lockdown
Mar 26, 2020
BFSI AdSpends in JFM 2020: A mixed bag
Mar 25, 2020
Getting through a pandemic: How can Indian agencies survive the chaos?
Mar 25, 2020
Fighting misinformation in the times of COVID-19
Mar 25, 2020
Campaign Face off: SpringFit’s #AbToSoJa v/s Duroflex’s #YawnOffSleepOn
Mar 23, 2020
Instagram vs YouTube: The eternal debate for marketers
Mar 20, 2020
Disease Awareness Campaigns for motivation & hope
Mar 20, 2020
Tata Asset Management launches bot on Telegram
Mar 19, 2020
