Interviews

Most of our community prefers watching short videos that are less than 30 seconds: Shashank Shekhar

Data-driven marketing strategies will certainly take center stage: Anita Kotwani, Carat India

There’s no pride in coming up with an idea, it's more about execution than planning: Sai Ganesh

The Gen-Z perception of selling cars is very different when from Gen-X & Gen-Y: Siddharth Agrawal, OLX Autos

Industry veterans on the evolving approach of young talent in the A&M world...

Marketing Shorts: Chandramohan Mehra on BFSI marketing & evolving purchase funnel...

Sanjeev Jasani, Cheil India on digital ad spends, the cookie-less future & more…

Inside: Mother Dairy's moment marketing & content strategy with Manish Bandlish

Pandemic was the chief digital officer for agencies and brands: Bharat Khatri