Interviews

Emotional storytelling Somasree Bose Awasthi Interviews

Emotional storytelling has become a key strategy for FMCG brands during festive: Somasree Bose Awasthi

Somasree Bose Awasthi discusses Marico's use of emotional storytelling in its festive campaigns to connect with consumers. By merging tradition with modern values, the brand creates narratives that resonate across India's different cultures, forging memorable connections while adapting to modern expectations.

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