Report

mFilterIt report Report

BFSI sector directs 70% of ad volume towards CTV platforms for IPL 2024: mFilterIt report

mFilterIt's advertisement report on IPL 2024 shows that in the first half of IPL, CTV saw more ads than mobile platforms in categories like BFSI, services, F&B, household products, and automobiles, but South India saw a shift with equal volumes in mobile and CTV ads.

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