author image

Jagruti Verma

Jagruti Verma is the Head of Content – The Pulse Magazine and New Initiatives at Social Samosa Network. With a background in journalism, marketing, and content strategy, she is passionate about exploring stories that decode the A&M ecosystem, digital trends and audience behaviour.

Sleeper hits cinema advertisingCinema Advertising

Are sleeper hits putting cinema into OTT mode?

Experts note that audience-generated content and cultural conversations are now critical in driving brand confidence in cinema advertising, leading to increased ad spends even after release.

By Jagruti Verma
Aug 26, 2025 10:00 IST 4 Min read
theatrical re-releasesCinema Advertising
Theatrical re-releases see 20-25% rise in brand enquiries
By Jagruti Verma
Aug 08, 2025 10:00 IST 4 Min read
Bharat ConnectMarketing Shorts
Inside Bharat Connect’s first 360-degree campaign to drive visibility across B2B and B2C
By Jagruti Verma
Jul 18, 2025 10:00 IST 4 Min read
Gautam Dutta, CEO – Revenue & Operations, PVR INOX LtdCinema Advertising
40% of cinema advertisers this year are first-timers: Gautam Dutta, PVR INOX
By Jagruti Verma
Jun 24, 2025 10:00 IST 4 Min read
Sitaare Zameen ParCinema Advertising
Cinemas set to cash in on Sitaare Zameen Par
By Jagruti Verma
Jun 20, 2025 09:55 IST 4 Min read
To speak or not to speak? What every creator needs to consider in a crisisExperts Speak
To speak or not to speak? What every creator needs to consider in a crisis
By Jagruti Verma
May 15, 2025 14:34 IST 4 Min read
Crisis Communication Guidelines for Media and BrandsMedia Samosa
Communication in a crisis: Guidelines for media & brands
By Jagruti Verma
May 09, 2025 17:57 IST 4 Min read
YouTube 2021News
Social Throwback 2021: A year of strengthening monetisation & engagement avenues for YouTube
By Jagruti Verma
Dec 30, 2021 05:27 IST 5 Min read
Best Campaigns 2021Campaign Spot
Social Throwback 2021: Campaigns of hope, acceptance, nostalgia & everyday life from the year that went by
By Jagruti Verma
Dec 29, 2021 06:42 IST 10 Min read
Snapchat 2021News
Social Throwback 2021: Snapchat shines under Spotlight in the Indian market
By Jagruti Verma
Dec 26, 2021 06:31 IST 3 Min read
1 2 ... Next