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endorsements

1 (4) Experts Speak

The branding evolution of Indian chess grandmasters

The game has changed. Once defined by a single icon, Indian chess is now a youth-driven movement with a league of new heroes commanding multi-million dollar deals and massive social media followings. The evolution from a niche pursuit to a branding goldmine, revealing how today's grandmasters offer brands a potent mix of intellect, relatability, and long-term value is one to be reckoned with.

By Harshal Thakur
logoJun 26, 2025 15:13 IST logo 7 Min read
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logoJan 11, 2019 10:36 IST logo 2 Min read
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