endorsements

The branding evolution of Indian chess grandmasters

The game has changed. Once defined by a single icon, Indian chess is now a youth-driven movement with a league of new heroes commanding multi-million dollar deals and massive social media followings. The evolution from a niche pursuit to a branding goldmine, revealing how today's grandmasters offer brands a potent mix of intellect, relatability, and long-term value is one to be reckoned with.

By Harshal Thakur

Jun 26, 2025 15:13 IST logo

7 Min read

Smriti Mandhana’s recent triumphs & pan-India appeal to attract more brand endorsements

By Harshal Thakur

Mar 19, 2024 15:09 IST logo

7 Min read

Going beyond Cricket in sports marketing

By Social Samosa

Jan 23, 2024 11:53 IST logo

3 Min read

YouGov research

Mobile phones & clothes more likely to be noticed through endorsements: YouGov research

By Social Samosa

Nov 04, 2022 07:06 IST logo

2 Min read

Kiara Advani endorsements

Celebrity Marketing: A look at Kiara Advani Campaigns & endorsements

By Paawan Sunam

Jul 31, 2020 05:27 IST logo

16 Min read

Report: Virat Kohli's brand value rises by 18% to US$170.9

By Social Samosa

Jan 11, 2019 10:36 IST logo

2 Min read