IPL

Ixigo gives IPL a new spin with Koi Match Dekhega, Koi Duniya

CSK's team hashtag #WhistlePodu tops IPL buzz on Twitter

#Interview Arun Iyer, Lowe Lintas on breaking clutter with sports marketing

"Sports marketing in India needs to evolve to the next level" Samar Singh Sheikhawat, UBL

#Interview Karthi Marshan, Kotak Mahindra Bank on leveraging IPL for innovative marketing

Marketers should look for larger horizon, one property for one year won't help: Amit Tiwari, Havells India

[Interview] Abhijit Avasthi, shares how brands can disrupt and innovate this IPL

Golden rule for brands is to keep consumer’s wants at the core: Kedar Apte, Castrol India

[Interview] “India has only two religions – Cinema and Cricket” Mahesh Gupta, Kent RO