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Valentine's Day

Case Study: How 5Star used satire to erase V-Day and reached 65Mn+ users Case Studies

Case Study: How 5Star used satire to erase V-Day and reached 65Mn+ users

Cadbury 5Star's 'Erase Valentine’s Day' campaign leveraged time travel satire to challenge traditional V-Day norms and reached over 65Mn people. Here's a case study on how they did it.

By Social Samosa
Mar 26, 2024 12:02 IST 5 Min read
Case Study: How Cadbury Silk crafted 500K+ personalised love stories using GenAI for V-Day Case Studies
Case Study: How Cadbury Silk crafted 500K+ personalised love stories using GenAI for V-Day
By Social Samosa
Mar 19, 2024 12:39 IST 5 Min read
Checking-in love: Oyo’s Valentine’s Day marketing evolution through the years Samosa Snippets
Checking-in love: Oyo’s Valentine’s Day marketing evolution through the years
By Harshal Thakur
Feb 14, 2024 14:11 IST 4 Min read
Brands celebrate the season of love with Valentine's Day campaigns Topical Spot
Brands celebrate the season of love with Valentine's Day campaigns
By Social Samosa
Feb 14, 2024 10:00 IST 2 Min read
5 Star's Anti-Valentine's Day approach over the years: Breaking through the mush Samosa Snippets
5 Star's Anti-Valentine's Day approach over the years: Breaking through the mush
By Hiya Rupreja
Feb 13, 2024 11:40 IST 5 Min read
ShareChat introduces ‘Anti-Week’ Valentine's in line with the ubiquitous ‘The Akhand Single’ fad Campaign Feature
ShareChat introduces ‘Anti-Week’ Valentine's in line with the ubiquitous ‘The Akhand Single’ fad
By Yashvi Shah
Feb 20, 2023 06:30 IST 6 Min read
Expert Speak: Going beyond Valentine & Anti-Valentine cliches Samosa Snippets
Expert Speak: Going beyond Valentine & Anti-Valentine cliches
By Karuna Sharma
Feb 13, 2023 13:18 IST 6 Min read
Sweet love: How chocolate brands claimed Valentine's Day as a communication pillar Samosa Snippets
Sweet love: How chocolate brands claimed Valentine's Day as a communication pillar
By Pranali Tawte
Feb 09, 2023 10:00 IST 13 Min read
Case Study: How Hershey's Valentine's Day campaign resulted in ~1.6X topline growth Case Studies
Case Study: How Hershey's Valentine's Day campaign resulted in ~1.6X topline growth
By Social Samosa
Jun 08, 2022 06:32 IST 9 Min read
Case Study: How Bombay Shaving Company democratized Valentine's Day for non-metro audience Case Studies
Case Study: How Bombay Shaving Company democratized Valentine's Day for non-metro audience
By Social Samosa
Jun 06, 2022 06:22 IST 5 Min read
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