Ajay Devgn

Movie Marketing

Pop-up OOH & occult cinema hall set-up: Inside Shaitaan’s marketing strategy

Relying on the film’s eerie premise, Shaitaan’s marketing delved into on ground initiatives with innovative methods. Using a formulaic approach on social media, the marketing team capitalised on horror-infused creatives to drive intrigue–with some help from the organic traffic generated through the on-screen return of Jyothika and R. Madhavan together.

By Harshal Thakur

Mar 11, 2024 17:54 IST logo

4 Min read

Case Study: How Ajay Devgn's stardom helped Bholaa garner a reach of 289 million

By Social Samosa

May 29, 2023 06:32 IST logo

5 Min read

Whirlpool India advertising journey

Brand Saga: Discovering the ‘Whirlpool of India’ the cool way

By Sneha Yadav

Apr 15, 2021 09:35 IST logo

10 Min read

Expert Opinion: Of Virushkas & #DeepVeers! Are Couple Brand Ambassadors worth investing in?

By Paawan Sunam

Jun 03, 2019 03:17 IST logo

6 Min read

raid movie marketing

How Raid movie saw a box office growth from 36.63% to 45.09% with digital marketing

By Social Samosa

Aug 08, 2018 03:20 IST logo

3 Min read

Golmaal Again marketing strategy

How Golmaal Again trended across Twitter, Facebook and YouTube

By Social Samosa

Dec 06, 2017 07:05 IST logo

3 Min read

Top moments on Facebook - The year that went by

By Social Samosa

Dec 09, 2016 12:11 IST logo

3 Min read

Ae Dil Hai Mushkil v/s Shivaay

Ae Dil Hai Mushkil v/s Shivaay - Grey of influencer marketing in light again

By Social Samosa

Sep 02, 2016 10:10 IST logo

3 Min read