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asus india

Paramjeet Singh Mehta of ASUS India Marketing Shorts

Paramjeet Singh Mehta of ASUS India on crafting contextual marketing for Gen Z and millennial consumers

Paramjeet Singh Mehta shares how ASUS India is tapping into Gen Z and millennial mindsets through a segmented, context-driven marketing approach, strategic influencer collaborations, and a strong focus on community-building to stay relevant in the PC market.

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