Bollywood

Changing dynamics of Movie Marketing: Are digital efforts translating into in-theater leads

Pari's scary social media strategy sets a movie marketing example

All Out's Stand by Tough Moms sheds light on parenting

Will Fukrey Returns' digital marketing score at Box office?

How Golmaal Again trended across Twitter, Facebook and YouTube

Swiggy's Lightning Fast Movies with AIB: "It was a good idea gone bad"

Judwaa2 garners over two million tweets

#Judwaa2Trailer : Who said what on Twitter

Toilet Ek Prem Katha - Who said what on Twitter