Powered by :
The country now has 60–70 million CTV households, reaching 129.2 million people. Indian viewers spend 2.8 hours a day on OTT and linear TV combined, and 67% say they intend to increase their streaming subscriptions.
Share this article
If you liked this article share it with your friends.they will thank you later
/socialsamosa/media/media_files/2025/12/18/desktop-leaderboard-3-2025-12-18-13-27-22.png)
/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/12/11/miq-2025-12-11-15-31-28.png)
2 Min read
/socialsamosa/media/media_files/2025/11/10/36-2-2025-11-10-17-23-00.jpg)
/socialsamosa/media/media_files/2025/07/14/samsung-kantar-ctv-report-2025-07-14-18-50-10.png)
/socialsamosa/media/media_files/2025/07/02/cloudtv-partners-with-magnite-to-launch-connected-tv-advertising-platform-2025-07-02-11-10-13.png)
/socialsamosa/media/media_files/2024/12/10/9xEbcNFRXMPVlgf2Ch0E.png)