festive season

Onam media spendsExperts Speak

Onam ad spends rise 15–20% on the back of buoyant consumer demand

Kerala’s harvest festival signals both cultural celebration and a sharp uptick in advertiser confidence this festive season, with industry leaders sharing how Onam sets the pace for festive ad spends.

By Pranali Tawte
Aug 25, 2025 10:16 IST 6 Min read
9 (1)Guest Post
Building culture-first brands during the festive season
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Trump’s 50% tariffs could reshape India’s festive ad spend
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Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
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sReport
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We have increased our advertising & promotional spending by 18 to 20%: Tanishq’s Pelki Tshering
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Oct 30, 2024 10:15 IST 9 Min read
jewellery brands festive marketingExperts Speak
Jewellery brands shift marketing gears for Dhanteras and Diwali as gold hits record prices
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Oct 29, 2024 10:00 IST 6 Min read
Exotel studyReport
70% of CXOs ramp up tech investments for festive growth: Exotel study
By Social Samosa
Oct 25, 2024 18:32 IST 2 Min read
personalisation in marketingExperts Speak
How far has AI pushed personalisation in marketing?
By Shamita Islur
Oct 24, 2024 13:55 IST 6 Min read
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