festive season

Experiential marketingFestive Marketing Camp

Experiential marketing gains ground in festive season strategies

Leaders explore how brands are leveraging experiential marketing during India’s festive season to cut through clutter, build authentic connections, and balance large-scale spectacles with hyperlocal intimacy.

By Shamita Islur
Sep 09, 2025 21:43 IST 4 Min read
agency chaos fiExperts Speak
When you’re on two calls at once: Inside ad agencies during festive season
By Joe
Sep 09, 2025 09:00 IST 7 Min read
GST reforms festive AdExExperts Speak
GST 2.0 reforms to fuel a 15–20% surge in festive AdEx across key categories
By Shamita Islur
Sep 05, 2025 17:58 IST 6 Min read
Onam media spendsExperts Speak
Onam ad spends rise 15–20% on the back of buoyant consumer demand
By Pranali Tawte
Aug 25, 2025 10:16 IST 6 Min read
9 (1)Guest Post
Building culture-first brands during the festive season
By Social Samosa
Aug 25, 2025 09:00 IST 3 Min read
Trump’s 50% tariffsExperts Speak
Trump’s 50% tariffs could reshape India’s festive ad spend
By Shamita Islur
Aug 22, 2025 11:26 IST 6 Min read
Udit Malhotra MG MotorInterviews
Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
By Sneha Medda
Aug 21, 2025 09:00 IST 7 Min read
123Report
Tier II+ cities saw a 13% rise in spending, outpacing metros and Tier I cities : Redseer report
By Social Samosa
Nov 15, 2024 18:50 IST 5 Min read
sReport
Diwali 2024 sees 14% rise in online sales and 42% jump in traffic: Criteo report
By Social Samosa
Nov 12, 2024 19:01 IST 2 Min read
Tanishq’s Pelki TsheringInterviews
We have increased our advertising & promotional spending by 18 to 20%: Tanishq’s Pelki Tshering
By Shamita Islur
Oct 30, 2024 10:15 IST 9 Min read
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