FnP

Inside FNP’s Valentine's strategy: Personalisation, storytelling & digital-first approach

Valentine's Day is incomplete without gifts. However, consumers seek for an emotional connect when buying them. Avi Kumar, CMO, FNP walks us through the brand's storytelling and digital-first approach that makes Valentine’s Day gifting more meaningful, with insights on consumer trends, campaign strategies, and more.

By Shamita Islur