Gen Z marketing

language of Gen Z with KFC

Marketing Shorts

Speaking the language of Gen Z with KFC India’s marketing officer

KFC India’s latest collaboration with CarryMinati ties into its ongoing efforts to connect with Gen Z through relatable content, creator partnerships, and culturally relevant flavours. CMO Aparna Bhawal shares how the brand is adapting its tone and approach to better engage younger audiences.

May 16, 2025 13:07 IST logo

4 Min read

Sunder Balasubramanian

Sunder Balasubramanian on Myntra Fwd’s Gen Z marketing playbook

By Sneha Medda

Apr 04, 2025 10:00 IST logo

8 Min read

Gen Z marketing 2024

#SocialThrowback

Brands that had Gen Z hooked with marketing in 2024

By Sneha Medda

Dec 27, 2024 17:56 IST logo

9 Min read

Gen Z stereotyped in ads

Gen Z feels stereotyped in ads; are marketers listening?

By Sneha Medda

Jul 10, 2024 17:18 IST logo

7 Min read

connect with Gen Z

Reaching the digital-first generation: How can brands effectively connect with Gen Z

By Sneha Medda & Shamita Islur

Jun 05, 2024 18:16 IST logo

5 Min read

Gen z marketing

Breaking down Gen Z marketing myths: Insights from creative minds

By Shamita Islur

Sep 20, 2023 12:39 IST logo

6 Min read

GenZ Marketing 101 - A look at tactics that have worked for brands

By Pranali Tawte

Oct 14, 2022 07:03 IST logo

17 Min read