Gen Z
Case Study: How Kurkure's UGC gained 28+mn reach by celebrating cringe as cute
Case Study: How Supertails engaged its Instagram community on April Fool's Day
Mid-funnel intent is the USP of Audio OTT advertising: Arjun Kolady, Spotify
Data: Gen-Z are more drawn toward fashion, travel and cinema-based pages
Case Study: How the Taco Bell launch campaign #LiveForTheCheese reached 65mn users
Case Study: How Fastrack created niche engagement for their Reflex Tunes FT4 awareness campaign