Gen Z

Marketing to Gen Z with the right aesthetics ft. NEWME’s Sumit Jasoria & Shivita Sharma

NEWME, a GenZ fashion-tech brand, centers its marketing strategy on engaging with the young audience. From its logo designs to collaborations, the fashion platform wants to be known for its aesthetics. We speak to the founding members to understand the building blocks of the platform and how they are marketing to a diverse cohort like Gen Z.