Gen Z

Mid-funnel intent is the USP of Audio OTT advertising: Arjun Kolady, Spotify

By Social Samosa

May 25, 2022 05:54 IST logo

7 Min read

Marketing to Millennials & Gen Z

Data: Gen-Z are more drawn toward fashion, travel and cinema-based pages

By Social Samosa

May 22, 2022 19:25 IST logo

3 Min read

Taco Bell Launch Campaign

Case Study: How the Taco Bell launch campaign #LiveForTheCheese reached 65mn users

By Social Samosa

Apr 12, 2022 19:15 IST logo

9 Min read

Fastrack case study

Case Study: How Fastrack created niche engagement for their Reflex Tunes FT4 awareness campaign

By Social Samosa

Feb 21, 2022 05:20 IST logo

6 Min read

63% consumers said sustainability will be important in deciding which brands to purchase from: Capgemini Research

By Paawan Sunam

Jan 11, 2022 05:26 IST logo

4 Min read

Instagram Trend Report

70% teens expect to discover new music artists on social media in 2022: Instagram Trend Report 2022

By Social Samosa

Dec 16, 2021 04:23 IST logo

2 Min read

Youngsters guide parents about unconventional choices in Sprite campaign

By Shivani Mishra

Jul 09, 2021 13:23 IST logo

1 Min read

Tinder Year in Swipe: How Gen Z dated in 2020

By Paawan Sunam

Dec 10, 2020 11:30 IST logo

3 Min read

Content Creators

Our mission is to entertain Gen-Z and Gen-Y: Slayy Point

By Social Samosa

Jan 01, 2020 23:47 IST logo

3 Min read

Snapchat marketing solutions

Snapchat marketing solutions for the holiday season

By Paawan Sunam

Dec 20, 2019 11:05 IST logo

2 Min read