Influencer marketing

Opinion: How can talent managers help creators, influencers & celebs adhere to ASCI guidelines?

Expert Speak: The rise of Creator Collectives

Inside: Bhool Bhulaiyaa 2 Marketing Strategy - an integrated mix of Reels & On-Ground Activations

How to merge influencer marketing & remarketing techniques for maximum conversions

Wondrlab acquires influencer marketing platform - Opportune

Social Media to the rescue during Social Distancing - How Salons kept going amidst a pandemic

Plum invests 60% of the AdSpends pie in top-of-the-funnel activities: Shivani Behl, CMO, Plum

Opinion: Micro-influencers & minimum edits for macro digital benefits

DigiChefs bags social media marketing mandate for Ram Bandhu