IPL Marketing

Startups investing IPL Experts Speak

Should startups place their bets on IPL?

Leaders discuss when and how startups should invest in IPL marketing, emphasising that while the tournament offers unmatched visibility, success depends on timing, strategy, and business readiness; not just deep pockets.

By Shamita Islur
Apr 08, 2025 16:38 IST 8 Min read
Namrata Parekh Meraki Guest Post
Making your presence felt in the cluttered brand space during IPL
By Social Samosa
Mar 20, 2025 10:53 IST 3 Min read
ACKO Brand Saga Brand Saga
Brand Saga: ACKO's marketing tale of humour in a fear-driven insurance industry
By Pranali Tawte
Feb 28, 2025 17:24 IST 7 Min read
ice cream Samosa Snippets
Ice cream brands’ summer marketing recipe: A dash of nostalgia with oodles of star power
By Sneha Medda
Apr 23, 2024 19:01 IST 5 Min read
Dunzo marketing Interviews
In-house teams enable faster decision-making & give more control: Tanveer Khan on Dunzo's marketing blueprint
By Karuna Sharma
Oct 05, 2023 17:54 IST 7 Min read
IPL franchises Experts Speak
The year-long rivalry between IPL franchises to build a stronger brand image
By Pranali Tawte
Aug 18, 2023 10:47 IST 27 Min read
My11Circle IPL Samosa Snippets
#SSIPLWatch: Saroj Panigrahi on My11Circle's IPL Strategy for creating awareness around the fantasy gaming category
By Paawan Sunam
May 18, 2023 06:31 IST 5 Min read
spinny's IPL campaign Samosa Snippets
Making of Spinny IPL campaign: Arshdeep Chhabra, Tanya Mahendru & Arjun Varain Singh lift the veil
By Paawan Sunam
May 09, 2023 07:03 IST 9 Min read
social media campaigns roundup oct 2020 week 5 Campaign Spot
Social Media Campaigns Round Up ft. Philips India, Dussehra creatives & more
By Social Samosa
Oct 30, 2020 13:00 IST 4 Min read
IPL campaigns 2018 Campaign Spot
Brands get creative this IPL season...
By Mohammad Kanchwala
May 02, 2018 07:46 IST 3 Min read
1 2 ... Next