Kantar

Kantar's Puneet Avasthi

Samosa Snippets

Many marketing organisations lack strong first-party data to power their own AI engines: Kantar’s Puneet Avasthi

Kantar’s recent AI findings reveal that 60% of organisations rarely use generative AI, despite its commercial promise. We speak to Puneet Avasthi of Kantar on the explanations behind the lag, how its capabilities in social media are enhancing consumer experiences and the trends.

By Shamita Islur

Apr 25, 2024 09:00 IST logo

5 Min read

Less than 1% of ads feature members of the LGBTQI community or people with disabilities: report

By Social Samosa

Apr 16, 2024 17:18 IST logo

2 Min read

India's internet penetration

India's internet penetration is at 55% as it reaches 820 Mn in 2023: Report

By Social Samosa

Feb 27, 2024 14:32 IST logo

3 Min read

Finecast TV report

Finecast & Kantar to launch a report on changing landscape of Indian television

By Social Samosa

Dec 07, 2022 05:30 IST logo

2 Min read

Kantar GroupM report

Rural population looks at digital as a medium for economically valuable information: Rural Barometer Report

By Social Samosa

Apr 07, 2022 21:49 IST logo

4 Min read

Industry Updates

WPP CEO, Mark Read presents the new plan for Growth

By Social Samosa

Dec 12, 2018 11:18 IST logo

7 Min read