Kantar

xvxvReport

67% of Indians now trust influencer recommendations over traditional ads: Report

Influencer ads outperform other digital ad formats in driving short-term sales with a 57% chance of driving immediate impact but are less effective in building long-term brand equity.

By Social Samosa
Apr 22, 2025 13:14 IST 2 Min read
cwcIndustry Updates
Bain and WPP to break up and sell Kantar amid weak IPO market
By Social Samosa
Mar 11, 2025 13:35 IST 2 Min read
Meta and FADA WhitepaperReport
72% of auto buyers find creator content on Instagram Reels helpful for vehicle evaluation: Report
By Social Samosa
Jan 21, 2025 17:15 IST 4 Min read
csReport
Indian kids spend 60% more time online watching videos than they did two years ago: report
By Social Samosa
Nov 13, 2024 18:00 IST 2 Min read
ddReport
42% of rural India engaged in digital payments, 23% in e-commerce: report
By Social Samosa
Nov 11, 2024 17:10 IST 3 Min read
bh-29Report
Parle tops in-home brand rankings with 7980 mn CRP's: Kantar report
By Social Samosa
Jul 25, 2024 12:40 IST 3 Min read
Kantar Brand Inclusion Index study Report
68% of Indians feel discriminated against at brand touchpoints: Kantar study
By Social Samosa
Jul 19, 2024 14:32 IST 5 Min read
FI 4040Industry Updates
MRSI unveils new additions to its managing committee
By Social Samosa
Jun 28, 2024 12:32 IST 2 Min read
Meta ReportReport
Digital is the most lucrative channel for FMCG brands: Meta report
By Social Samosa
Jun 11, 2024 18:08 IST 3 Min read
Kantar's Puneet AvasthiSamosa Snippets
Many marketing organisations lack strong first-party data to power their own AI engines: Kantar’s Puneet Avasthi
By Shamita Islur
Apr 25, 2024 09:00 IST 5 Min read
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