Kantar

f1 13Report

64% cricket viewers find brands advertising on LTV more trustworthy: Report

JioStar’s ‘LTV Cricket Audience Insights’ study with Kantar calls it a ‘halo effect’ around LTV, adding that TV ads drive both online and offline consumer engagement.

By Social Samosa
Feb 24, 2026 18:03 IST 2 Min read
Kantar’s Biswapriya BhattacharjeeMarketing Shorts
Kantar’s Biswapriya Bhattacharjee on how short-form video and social commerce are driving rural purchase
By Shamita Islur
Feb 24, 2026 16:13 IST 6 Min read
43 (6)Industry Updates
Worldpanel, SYNCMedia launch single source cross-platform ad attribution framework
By Social Samosa
Feb 05, 2026 17:34 IST 2 Min read
56 (4)Report
Discretionary spending intent falls from 58% in 2024 to 55% in 2026: Report
By Social Samosa
Jan 28, 2026 18:04 IST 3 Min read
43Report
Digital-only audience grows 30% as 313 mn Indians skip linear TV: Report
By Social Samosa
Dec 15, 2025 12:58 IST 3 Min read
Kantar’s Soumya MohantyMarketing Shorts
Premium brands with emotional storytelling succeeded this festive season: Kantar’s Soumya Mohanty
By Shamita Islur
Nov 28, 2025 09:00 IST 4 Min read
45 (1)Report
65% of GenZ encounter news incidentally while scrolling online: Report
By Social Samosa
Aug 08, 2025 17:22 IST 2 Min read
samsung kantar ctv reportReport
Brand favourability rises by 9.1% through CTV advertising: Report
By Social Samosa
Jul 14, 2025 18:51 IST 2 Min read
Creative Effectiveness Awards 2025Industry Updates
Kantar names top performing ads in Creative Effectiveness Awards India 2025
By Social Samosa
Jul 10, 2025 15:14 IST 3 Min read
CTV Adds 35 Million Viewers in India; 23% Now Digital-Only, Report
CTV adds 35 million viewers in India; 23% now digital-only: Report
By Social Samosa
Jun 17, 2025 13:00 IST 2 Min read
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