marketing strategy

How the Indian National Congress is establishing its digital presence before the General Elections

The Indian National Congress (INC) is gearing up for the upcoming elections by leveraging social media and on-ground initiatives to rebuild its image and connect with younger voters. Through revamped marketing efforts, including a strong social media presence, humorous content, and highlighting key issues, the party aims to position itself as the primary opposition in the country. Here’s how it is executing it.