Marvel

Deadpool & Wolverine marketing strategy hinges on Wade and Logan’s chemistry

Deadpool's recent outing features an unlikely and surprising companion - Wolverine. As the franchise integrates into the MCU, the elements that made the first two films popular remain intact, making it the first R-rated movie of MCU. The lead stars’ popularity and chemistry was heavily leveraged as the marketing strategy involved social media teasers, collaborations with brands, special merchandise, sardonic videos and more.

By Harshal Thakur